Augmented Reality Print Marketing

Augmented reality is still new and an innovative technology. However, leading brands are already enjoying the full benefits of using Augmented Reality in Print Marketing. In 2021, the number of mobile AR users is expected to reach over 800 million and is forecast to grow to 1.73 billion by 2024.

Based on the increased uptake, we see brands like Hewlett Packard, Home Depot and Kinder leading the park when it comes to the use of augmented reality in print marketing. Shockingly, Only 1% of retailers are currently using AR or VR (Virtual Reality) in their customer buying experience. These brands have understood the potential of incorporating Augmented Reality in Print Marketing.

So, what makes AR print marketing better than the use of traditional print advertising?

In this post, we examine the benefits of using augmented reality in print marketing. Therefore, if you are contemplating the reasons to switch from traditional advertising to AR print marketing, here are some of the benefits you stand to enjoy.

Enjoy higher Brand Engagement and Brand Visibility

With AR in print marketing, brands can reach a wider audience. This is considering that the modern savvy customers use mobile devices, which allow them to share whatever they come across with their social media connections. Eventually, brands will enjoy greater brand engagement.