Apparel Design Software Can Help Brands in Supporting Digital Fashion

ByJohny

As one of the world’s biggest industries, generating an estimated $664m revenue as of 2020, the fashion industry has come so far. There was a time when customers couldn’t find the right fit for their size. But the introduction of technology has provided the solution to that. Today, customers can get their body scanned by the 3D clothing design software to create their customized clothes.   

Belonging to the fashion industry, it is important to be in the game by adopting the latest technologies. You cannot ignore the presence of design software. Staying ahead of the competition is a must; else, your brand’s presence can soon get ignored. Our apparel design software is one of those advanced tools that help brands in surviving the competitions. It is a customization software that allows your customers to customize their unique attire online.   

Digital Fashion Has the Bright Future  

As customers’ real lives become increasingly intertwined with the digital world, many brands and designers must espouse the latest technologies to push the limits of production, manufacturing, wearability, and marketing. From the latest artificial intelligence to the booming of mobile commerce, there is a lot to adopt.  

Artificial intelligence  

In recent years, brands have started using AI to enhance customers’ shopping experience. The idea is not just limited to enhancing the shopping experience; they can even analyze data, forecast trends, boost sales, offer inventory-related guidance, and more. Ever thought about how chatbots can provide you customized suggestions? It has an algorithm to browse your customers’ shopping history and track their journey to provide them with the right product choices.

If we combine AI’s powerful data prediction tools with inventory tracking, brands can get a significant competitive advantage. Instead of following the traditional ways of trend forecasting, where you have to be a keen observer and collect data from the influencers, trend spotters, etc. Brands can instantly access data that allows proper planning to design the right styles and quantities on time.  

Virtual and augmented reality 

Technological advancements like virtual reality, augmented reality, 3D printing, and 3D visualization provide the next level of creativity in the fashion industry. It is a great initiative to combine the physical and online worlds of retail. In fashion, one of its great uses is trying the outfits virtuality with high accuracy. Thanks to the customized measurement features of 3D clothing design software. 

This type of online shopping experience has the potential to retain and engage customers in your brand in the long run. And why not, it would be fun for your customers to see their favorite attire on themselves even before they purchase it. This plays well into the dual physical and digital demands of shoppers.  

Mobile commerce  

With customers being more inclined towards using mobile phones, mobile commerce has become one of the fastest-growing sectors in eCommerce. This is so because smartphones are used for shopping online, which is a great and easiest way to get delivered your favorite attire without stepping out. The digital wallet options have ease buyers’ purchasing experience.   

Stats say:  

  • According to BigCommerce, 2 out of 3 millennials shop online than in-store.  

  • Insider Intelligence forecasts that m-commerce will reach USD 284 billion of the total U.S. e-commerce market by the end of 2020. 

Wrapping up  

With digital fashion outshining as a solution to lead the fashion world, many brands are changing the way they approach and entice customers with the help of technological solutions. iDesigniBuy’s apparel design software can help brands in many ways to support digital and sustainable fashion.  

Contact us to discuss in detail the features of our online fashion designing software.