An Unconventional Guide On Rebranding!
So, your company’s hit a roadblock. Maybe the customers aren’t as excited about your products as they used to be, or maybe the company’s momentum has petered out a bit. What do you do?
Well, there’s never a bad time to shake things up a bit in the world of business. One way to do that is to rebrand. Rebranding is creating a new brand identity using novel ideas and images to represent it that distinguish it from what the brand used to be.
A rebrand is an effective way to liven up the customer’s interest and appeal to the newer generation of consumers. But since rebranding is such a crucial turning point for a company, you want to hire people who know the waters best. A desi company, for instance, would be best served by Branding Firms in Delhi to revitalize their public image.
When it comes to rebranding, you have to be well informed about the journey ahead. So, here’s what to do and what not to do when rebranding:
What To Do?
- Get the people talking.
With something as exciting as a rebrand, there’s no reason to hold back with the promotion. The whole point is to flag off a new start for the company, so some media momentum is essential for the process. But don’t just focus on exciting for a media storm; get your employees involved as well. They should feel included and secure in this exciting new chapter for your company.
- Stay on the yellow brick road.
Just because you’re rebranding doesn’t mean you have to scrap everything about the old brand. If you started with some specific objectives in mind for your company, then maybe those are worth keeping around; just change the way they’re presented. Customers love to see a brand that honors its roots. Sometimes all you need is to stick to your guns.
What Not To Do?
- You can run, but you can’t hide.
Some think that a rebrand is a perfect solution to cover up a P.R blunder or a controversy. The truth is that a badly-timed rebrand is often more damaging to the company than another terrible scandal. People tend to lose respect for a company that tries to evade responsibility instead of taking action and listening to their customers.
- Why fix what isn’t broken?
There are instances where new management or stakeholders will try to get their hands on the company’s identity and send a message with a branding overhaul. This is never really a good idea. If something doesn’t need to change, it’s better to keep it that way instead of risking losing your customers.
Conclusion
Since rebranding is such a risk, you can’t afford to gamble; you should place your trust in a branding agency that knows the market well. Working with Branding Companies in Delhi is your best move for a successful rebranding run if you run a business in India. After all, who can you trust better than your people to build a reputable brand identity?
Rebranding is all about new beginnings. If you are prepared to take the leap, you can reinvent your business with some simple new ideas and press the refresh button on your company’s old and outdated ways.
