Adverity raises $30 million to collect, prep, and analyze marketing data

ByJerome Smith
adverity-raises-$30-million-to-collect,-prep,-and-analyze-marketing-data

http://feedproxy.google.com/~r/venturebeat/SZYF/~3/LJhEf5j2OO4/

Adverity, a data analytics startup targeting applications in media, marketing, and ecommerce, today announced that it raised $30 million in equity financing, bringing its total raised to $50 million.
Through accelerated R&D and growth within Adverity’s offices domestic and abroad, the fresh capital could help the company’s customers — among them IKEA,  » ….