Accountability is Crucial to Prioritize Corporate Social Responsibility

ByCrucial Learning

Accountability is crucial in any corporate organization to maintain growth and productivity. Without Accountability, nobody will be responsible for their actions, nor will anyone take their job seriously. Accountability is about having a clear purpose and maintaining values while initiating actions to reach the objectives. In most corporate organizations, the managers and other leaders are responsible for maintaining the values and goals of the company. It is their responsibility to foster trust and support between all company members. 

Considering the other definition, Corporate Accountability also means that the company is internally and externally responsible for its actions. Many times, Corporate Accountability is confused with CSR. Although both are similar, there are subtle differences. Both these concepts are based on corporations’ responsibility towards a society that goes beyond their profit-making endeavors. They have the obligation of not causing harm to the environment, communities, or people around in society. They also have the importance of ensuring that they protect the interests of the workers.

Accountability and CSR 

Increasing the sense of responsibility of your employees is crucial so that they are given an understanding of the importance of the task and its impact on society at large. As an employee, we are always looking for a reason to do our jobs and are searching for a higher value. Accountability, which mainly refers to taking responsibility for our actions, comes to us when we know the impact of these actions. According to many researchers, today, CSR is not attached to legal accountability, which is essential so that employees maintain their social obligations while performing in the company. To increase accountability in the company, it is crucial to provide employees a chance to take part in the CSR activities of the organization so that they feel that they are doing something important for society. According to the Triple Bottom Line concept, a successful organization will be equally responsible for its economic, social, and environmental impacts.

Increasing accountability in the company 

  1. Make accountability a value – Every organization has its value systems. It is essential to have effective communication skills to transfer information about values and objectives. Make sure to include accountability in your company’s value and objective lists.

  2. Train Managers – Train leaders and managers on increasing accountability and fostering trust and support within the organization.

  3. The clarity in roles – Give your employees a clear picture of the roles and the rules and regulations involved that comes with the responsibilities.

  4. Focus on growth – This means focusing on your company’s and your employee’s development. Focus on building trust and support within organizations by providing employee training and other opportunities. Most employees today will only remain in the company, which gives them a chance to increase their knowledge domains and skill levels. Therefore, it is your responsibility as a leader to provide these opportunities to the workforce. This will not only increase productivity but will also enhance the brand image.

BYLD Group is the Authorized Licensee for Crucial Learning in India.
We focus on improving the world by helping people improve themselves. We offer courses in the areas of communication, performance, and leadership, focusing on behaviors that have a disproportionate impact on outcomes, called crucial skills.