A small business’s guide to Google Ads
Google Ads is one of the best ways that online businesses can increase their visitors online. Which helps create sales leads that provide increased revenue. Just like affordable SEO services, Google Ads is highly effective for businesses.
What is Google Ads?
Formerly known as Google AdWords, it makes it possible for online businesses to market and advertise their products and goods. This usually happens whenever a customer uses the search engine using relevant keywords. Google Ads is such a highly effective instrument for driving traffic to your website. It is also an excellent way to increase your web sales through leads.
A summary of the work of Google Ads
Google Ads work under the model of PPC – pay-per-click. With the PPC model, marketers look for specific keyword targets on Google. They then place a bid on the targeted keyword. They are usually in competition with other people for this keyword.
You then make a maximum bid, which is the amount you want to pay for the ads. You also have the alternative to set up a maximum budget per day for the ad. Giving you an idea of the total budget that you need for the digital advertising campaign.
Google Ads gives you three distinct options with your bids. They are:
1. CPC: CPC is short for Cost-per-click. This model is used to decide how much you should pay each time a user clicks any one of your ads.
2. CPM: CPM is the shortened form of Cost-per-million. This model allows you to pay a fixed amount for every 1,000 ad impressions.
3. CPE: CPE means Cost-per-engagement. It is a model that allows a website owner to pay a certain amount of money every time a visitor performs a particular action to their ad. It could be watching a video, signing up for a newsletter, joining your mailing list, etc.
Google then uses a range of metrics like quality score, bid amount, and others to decide where your advert will appear among search results.
Google Adverts: What are the different types?
To help give your website its maximum visibility, Google has different types of campaigns to help achieve this purpose:
App campaign: Like video adverts, the app adverts will also be added to the Display Network. This ad is also helpful as a targeted campaign.
Video campaign: These are Google Ads that are meant to appear within YouTube videos. They are made to appear as pre-rolls.
Shopping campaign: This type of ad enables websites to promote their products. This way, you can promote the products more visually.
Display campaign: With this display campaign, Google leverages its vast networks to place your advert on various websites all around the internet. They can be made to appear in multiple ways.
Search campaign: This involves ads that appear on your search engine results page. They are usually in the form of texts.
Google Ads management for an increased ROI
Many reliable SEO digital marketing agencies can provide the best Google Ads management strategy for online businesses. There is a way to rectify your company’s struggles. With a low budget, time restraints, a small team, or you do not have a strategy in place. With the help of the best digital agencies, you can quickly get a marketing plan for your business. It is a suitable plan for your business and helps guide you when scaling up your business.
