A Guide to Design Tension Fabric Displays

Tension fabric is a fast-expanding trend in portable exhibits for trade shows and other events. They assemble rapidly by stretching a fitting fabric cover that is printed with your artwork over a thin frame. Some businesses use cloth displays to catch your eye. Some enterprises use cloth displays to catch your eye. 

These fabric displays’ graphics are created using tension fabric, which gets its name because it is slightly flexible and is pulled taut when attached to help prevent creases. The fantastic and incredibly portable displays made with these cloth graphics are lightweight and fold up small for shipping.

A trade show display graphic of stretch polyester fabric is sometimes referred to as a tension fabric graphic. There are often two forms of these graphics.

Pillowcase Style

People frequently refer to tension fabric graphics as pillowcase-style because they stretch over a display frame like a pillowcase. These graphics then zip shut on the bottom or side to give the display the necessary strain to produce a wrinkle-free image.

Silicone Edge Graphic Style

Silicone Edge Graphics, often known as SEG graphics, are precisely what their name says. The silicone edging on these designs often splits at each of the four corners and is on all sides of the graphic. The silicone edging is rolled and tucked into a channel that runs around the edge of the display frame to install an SEG graphic. The stress on the cloth generates a highly tight, wrinkle-free picture once all four sides have been mounted.

Text

Keep text within the safe area when creating a trade show display graphic. Certain sections could seem constrictive, but this is done to prevent text from becoming deformed as it approaches the frame when the cloth is tighter. One reason for this is limiting the amount of text in your design overall. An exhibit with too much text might become overpowering and take up valuable space.

Low Contrast Design

Low-contrast designs are in style and can give your branding a striking appearance and contemporary vibe. On most media types, this can be a charming touch, but on tension fabric graphics, they can be problematic.

The fabric has a subtle shimmer because polyester is a synthetic fibre. When printed, a low-contrast, light-coloured design may be less visible due to this sheen’s ability to lighten the entire graphic.

Pantone Coated Colors

Choose Pantones from the coated family if you must, as these are the ones most closely reflect how the colour would appear on the fabric. You will need to locate a similar colour in the coated family because these colours cannot be replicated on cloth. Designers frequently use the same uncoated colours when printing marketing materials on paper.

Pixelation

The fact that fabric printing is more tolerant of pixelation than a conventional flat surface is a tremendous benefit. It is beneficial because most images must be scaled up significantly to create an exhibit back wall. Although it won’t hide extremely low-resolution photographs, the texture of the cloth can be used in your favour if the image has a small grain or pixelation.

Your fabric trade fair display should draw visitors with a straightforward message. Your tech accessories, then keep them interested.

Utilize Lighting to Enhance Your Display

Adding drama and excitement to your exhibit by strategically integrating lighting is one original technique to improve your tension fabric display. There are countless ways to catch your audience’s attention, from straightforward LED backlights to light boxes and programmable lighting.

Try Out a Few Different Fabrics

All tension textiles are not created equal. When hanging banners are suspended from truss systems, some are heavy and utilized to obstruct light. Transparent materials exist as well. Light-diffusing thin, translucent fabric makes it possible for images to appear and vanish.

If your show is more extensive, consider enclosing it in tension materials to make it feel cozier but not confining. It may give visitors an immersive experience while keeping your brand in the spotlight. With tension fabrics, there is no need to worry about your trade show graphics appearing unprofessional. Wrinkle and flame-resistant, high-quality tension fabrics are safe and provide a clean, crisp appearance.

The possibility of 3D designs and the distinctive positioning of tension fabric frames make them highly visible and eye-catching, maximizing your brand’s exposure to potential customers. Additionally, the structure could be equipped with lightbox technology, which would illuminate the advertisement from the inside and draw attention to your graphics at all times.

Final Thoughts

Tension fabric frames can fulfil even the most stringent advertising objectives due to the variety of design options available. You can employ 3D elements to create genuinely striking designs. There are countless design possibilities because they can be formed into a cube, cylinder, or pyramid shape.