3 Key Insights on Competitive Landscape in the Global Extended Reality Display Market – Ken Research

ByKen Research
Competitive Landscape of Global (3)-bcf83187

Global Players Dominate the Market Holding ~50% Revenue Share Despite the Presence of about ~500+ Competitors Comprising a large Number of Country-Niche Players and Regional Players, finds a recent market study on the Global Extended Reality Display Market.

Extended Reality (XR) is the combination of Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR). Virtual reality provides the artificial digital world experience to the user with the help of different wearables devices such as VR Headsets, haptic gloves, and more. Augmented reality is more focused on changing the user’s view of the real world with the help of digitally generated content for real-time interaction such as 3 dimensional google maps, Snapchat virtual filters, and more. The mixed reality is the combination of both AR and VR that is widely used for gaming, media & entertainment, education, healthcare, and more for either personal or professional usage.

Ken Research shares 3 key insights on the competitive landscape of this dynamic market from its latest research study.

Global Players Constitute ~5% of the Total Number of Competitors, while Country-Niche Players Dominate Representing ~55% of Total Competitors.

A comprehensive competitive analysis conducted during the Research Study found that the Global Extended Reality Display Market is highly competitive with ~500+ players, including globally diversified players, regional players, and a significant number of country-niche players with their niche in AR, VR, and MR Products. The majority of the global extended reality display companies such as Qualcomm Technologies Inc., Magic Leap, Google, Meta, and HP Development Company, L.P have maintained their leading positions in the market by adopting numerous business strategies such as partnerships, collaborations, mergers, and more.

  • In April 2021, Qualcomm has collaborated with VictoryXR to provide the Oculus Quest 2 headsets, which are powered by the Qualcomm Snapdragon Mobile platform for VictoryXR’s latest Virtual reality education program.
  • In September 2022, Magic Leap, Inc. partnered with NVIDIA and Lowe’s, under which Lowe’s has implemented a first-of-its-kind AR store digital twin that will help store associates to visualize and interact with all of a store’s digital data.

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Augmented Reality Display Market

Rising Demand for Extended Reality Displays from Gaming, Media, and Entertainment industries are Providing New Growth Opportunities For The Market.

Detailed comparative analysis of key competitors available within the Research Study shows that the rising demand for Extended Reality Displays from Gaming, Media, and Entertainment industries such as VR Headsets for gaming, live concerts, and more are providing notable opportunities for the Extended Reality Display market.

  • In October 2022, Sony Interactive Entertainment LLC announced that they are going to launch a virtual reality headset with a haptic response called “PlayStation VR2” for an enhanced user gaming experience.
  • In June 2022, Meta launched its Meta horizon home environment where the user is able to invite their Facebook friends into the virtual world and able to perform various activities such as playing games, watching videos, doing VR tours, and much more.

Extended Reality Solutions Companies

Increasing Government Initiatives and Policies are likely to drive the growth of the Global Extended Reality Display Market

  • In March 2021, the United States army signed a contract with Microsoft to deliver more than 120,000 AR headset devices that overall cost nearly US$ 21.88 billion. The headsets will help soldiers with live information regarding navigation and commands as well as offering thermal and night-vision on the battlefield.
  • In November 2022, China’s ministry of industry and technology reveals its 5-year plans to boost the virtual reality industry under which they are aiming to export more than 25 million VR, AR, and MR devices that are valued at US$48.20 Billion by 2026.

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Key Topics Covered in the Report

  • Snapshot of the Global Extended Reality Display Market
  • Industry Value Chain and Ecosystem Analysis
  • Market size and Segmentation of the Global Extended Reality Display Market
  • Historic Growth of the Overall Global Extended Reality Display Market and Segments
  • Competition Scenario of the Market and Key Developments of Competitors
  • Porter’s 5 Forces Analysis of the Global Extended Reality Display Industry
  • Overview, Solution Offerings, and Strengths & Weaknesses
  • COVID-19 Impact on the Overall Global Extended Reality Display Market
  • Future Market Forecast and Growth Rates of the Total Global Extended Reality Display Market and by Segments
  • Market Size of End-user Segments with Historical CAGR and Future Forecasts
  • Analysis of the Global Extended Reality Display Market
  • Major Production/Supply and Consumption/Demand Hubs within Each Major Country
  • Major Country-wise Historic and Future Market Growth Rates of the Total Market and Segments
  • Overview of Notable Emerging Competitor Companies within Each Region

Notable Key Players Mentioned in the Report

  • Qualcomm Technologies Inc.
  • Magic Leap
  • Google
  • Meta
  • HP Development Company, L.P
  • SoftServe Inc.
  • Sony Interactive Entertainment LLC
  • Accenture
  • Apple Inc.
  • Northern Digital Inc.

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Notable Emerging Companies Mentioned in the Report

  • QuaQua
  • CXR
  • TreeView
  • Lucid Reality Labs
  • ME

Key Target Audience – Organizations and Entities Who Can Benefit by Subscribing This Report

  • Extended Reality Display Manufacturers
  • Government Ministries of Health and Family Welfare
  • Extended Reality Display Industry Association
  • Extended Reality Display Companies
  • Financial Institutions Targeting Extended Reality Display Industry
  • Government Ministries and Departments of Information Technology
  • Investors and financial community professionals
  • PE and VC Firms focused on Information Technology Sector

Time Period Captured in the Report

  • Historical Period: 2017-202
  • Forecast Period: 2022E-2028F

For more information on the research report, refer to the below link:

Global Extended Reality Display Market

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