Use Case of Metaverse? and its Benefits?
Metaverse:
The term ” metaverse” was first described in the 1990s as a dimension where physical and digital reality merge with each other. It has become a popular concept, and the most visionary people say that it will be the next digital revolution. It has also had a great impact within the world of digital business, as it can be offered to customers in an immersive experience, where they will learn more information about products and/or services, and purchase it quickly and safely.
But how will entering the metaverse change your lifestyle and how will it benefit your brand? Do not miss this article, because you will know all the possibilities and benefits that this virtual world has in your digital entrepreneurship and in your daily life.
9 characteristics of the metaverse:
By entering the metaverse you can discover all the options that a digital and shared world offers you, and, above all, what you could do in it. The main characteristics and their operation are the following:
1. The metaverse will be a new interdimensional network
That’s right, the metaverse will be a conglomerate of content and experiences where users will be able to simulate social experiences that will be immersive thanks to the use of electronic devices.
In fact, today you can already see one of these devices called “virtual reality glasses”.
2. A digital avatar will be used
You will be able to use an avatar to enter the metaverse, which can be a faithful portrait of you or in another way, use other avatars with different appearance and identity, such as robots, video game characters and humanoids, among others. This makes the electronic devices that will be used to know how to interpret your gestures. In addition, the avatar will be able to recreate part of your personality. This is how the people around you will know your state of mind within this cyberspace.
Can you imagine walking down a street in a digital environment, entering a store and being able to try and purchase any product immediately? Feature of metaverse Or being able to do things that you can’t do in real life, like meeting people from other countries in real time?
Imagine attending a work meeting in your digital office and having complete freedom to decide what it will look like, express your ideas or business strategies to your colleagues in a more creative way, like drawing canvases in the air.
3. It will be permanent
This means that when you disconnect from the metaverse, it will continue to function and continue with its active system. In this way, when you reconnect, you will find news and events to attend or participate.
4. It will be a collective and social experience
It is defined as a project of greater relevance and impact than social networks, since you will be able to search for areas to carry out everyday activities such as buying fashion items, along with other avatars, who, in turn, are other people connected to the metaverse.
In fact, such important brands that practice electronic commerce (ecommerce), such as H&M, are already trying to sell their products through the metaverse, making online stores available to them.
5. The metaverse will encompass both the physical and virtual worlds
This means that when you enter the metaverse and interact within it, you will have consequences in reality. That is, you will teleport to this cyberspace, which can be a copy of the real world, a world taken from a video game or set in another era. It is a space that is made up of 50% of the real part and 50% of the virtual universe, that is, you have the opportunity to use digital environments in the real world and interact with them in reality thanks to the use of glasses in reality increased. You will have a combined experience of both worlds.
6. In the metaverse there will be worlds without physical distance
One of the coolest features of the metaverse is that you can visit digital worlds where you can share experiences with anyone in the real world, wherever they are. For example, play a game of chess with someone who lives in China while you connect from Latin America, decentralized finance development services or attend a concert in Paris with millions of users at the same time.
7. Interconnected worlds in the metaverse
One of the actions that you will enjoy the most is going with your virtual character to any part of the digital world created within the metaverse. This is because all these worlds are connected to each other. You will also be able to move to another environment with all your possessions or digital assets, amazing right?
8. Worlds with their own economy
By entering the metaverse you will be able to buy or sell services or products in these virtual environments thanks to blockchain technology, which works with a system of decentralized computers linked by blocks and reinforced with a network resistant to data modification. Thanks to this, some painters, musicians or filmmakers have already marketed their works in some world of the metaverse. It is for this reason that companies are already beginning to produce marketing strategies to become visible in the metaverse and reach an audience of all ages. This is due to NFTs (non-fungible tokens), which are non-tangible digital works in the real world. They are unique and have great value in both the real and virtual worlds.
Thanks to this, businesses will be able to generate new jobs in digital environments. On the other hand, the world of cryptocurrencies (Bitcoins, Ripple or Ether) is the great beneficiary, due to its wide use in the economy of the metaverses.
9. Metaverses you can now interact with
Before Mark Zuckerberg made his presentation of Meta to the public, worlds similar to the metaverse already existed and have been in force for years. The most prominent are:
Second Life : Launched in 2003 by the Linden Lab company, it can be defined as the first metaverse that you could enter to socialize with a personalized avatar.
It had the record of having up to 57 million accounts, but over time this metaverse has been losing popularity. Its creator, Phillip Rosedale, has stated that he is working on it to relaunch and update the platform.
Decentraland : without a doubt, it is one of the metaverses that enjoys the most prestige among users today, and is distinguished by being the first virtual environment where people can configure it based on their preferences, because it is an open world with an economy decentralized
In this metaverse you can enter to create, build, buy and sell any accessories and offer various services.
Somnium Space : It is a metaverse built by the Polygon Network and is based on the Matic cryptocurrency for the development of its economy. It also allows its users to generate and customize their avatars and elements to make the experience profitable in their environment.
The Sandbox – is a multi-featured virtual world, where people can play games in open expanses, while the system allows them to buy, sell and build virtual land to monetize their creations.
Bloktopia : stands out for being a metaverse made by a virtual skyscraper, where users can experience extended reality (XR), allowing environments and elements to be replicated thanks to the use of glasses that create auditory and visual interactions.
Axie Infinity : It is one of the most popular metaverses among the gaming community, as it allows you to create, buy, sell and exchange virtual creatures known as axies, in the purest Pokémon style. Through battles, users can monetize their creations and make their experience more profitable.
These are some of the current metaverses that you can meet, and there are very popular ones, such as Fortnite, Minecraft, Roblox and many more, that are in development.
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