What is an SEO Consultant? What do they do?
An SEO consultant Manchester is someone who is an SEO expert Manchester that devises, implements and then executes a thorough SEO strategy Manchester ; covering both on-page and off-page features – to improvise and maintain the rankings of their clients in Google, Yahoo and/or Bing organic search engine results.
1.Helping with the Content Strategy
The SEO consultant already has the list of keywords in hand; and then side-by-side does the content marketing strategist as well and that’s how you create a detailed content strategy.
This involves
- Inventing new content ideas for the website’s blog
- Creating a full-scale calendar to make sure consistent creation of content
- Assigning resources for guest posting (more on that later).
- The SEO expert makes sure that the content created not only is optimized for the keywords, but also is crafted as per to the search intent.
2. Understanding the Business Niche and it needs
It is important for an SEO expert to understand the business, it’s niche and its strategic objectives fully. For this, they need to work closely with the main stakeholders (mainly involves the CEO, CMO, president, etc) to understand everything. All of this leads to strong SEO strategy that only uses white hat tactics to yield promising results.
3.Conducting extensive keyword research –
One of the important aspects of an SEO’s job is to conduct keyword research. This simply means looking for different queries/terms that people within the target audience of your business will typically search for on Google or any other search engine. There are various tool like SEM rush, from where the consultant can shortlist the most relevant and profitable keywords and then work towards ranking for them.