What Type of Trade Show Exhibits are Right for You?
Trade shows provide numerous opportunities to boost your sales, reach new target groups, find partners, and build your company’s presence in the industry. With so many businesses participating in the event, you have a solid chance of showing your presence. You can take this chance to create relationships, retain customers, and improve engagement and trust. With so much at stake, it’s not surprising how important your exhibits and displays are. What type will you use for the first one you attend? Here’s a look at five basic types you can choose from.
Custom Options
Trade show booths aren’t the same in size. Some have an awkward shape because of the slot and size of the space assigned to them. Some booths are tiny, so you’ll need to be creative about marketing your products and services. You’ll need to do that without taking up too much space. When you choose custom options for your displays, you won’t have to worry about them not fitting into the slot and wasting valuable space. With custom solutions, you make the most out of your slot. You can also capture greater buying interest from your target audience. That’s because of displays made to appeal to their preferences and taste.
Rental Options
You don’t have to buy a display if your budget isn’t up for it. If your business is new, you may be reluctant to part with a chunk of your funds. When you choose trade show display rentals, you save on costs. You won’t have to spend money buying trade show displays. Instead, pay only for what you use. That’s one way to stay on top of your budget. Once you have enough cash flow, you’ll know which rental displays deliver the best results. When that happens, you’ll know what to buy. You’ll also have the means to carry out that sale.
Used Options
Some companies offer used or second-hand displays and exhibits. Look at those choices. You may find gems or diamonds in the rough. Some of the materials may look old, but with a little cleanup and paint, they should look good as new. If you’re looking to own displays but want more affordable options, second-hand or used displays fit the bill for you.
Standard
Standard options for displays aren’t so bad. They can make for an affordable and ideal addition to your booth. You can choose standard options along with video or interactive displays. That can help you provide your target market with as much information as they need. That helps them decide if your products or services are worth it or not.
Portable
Some displays are more lightweight than others. They’re also easy to dismantle and assemble. If you plan on attending more trade shows in the future, you’ll benefit from choosing portable displays. They’re easy to bring to any location. Even a one-person or two-person team can handle the setup of those displays, so if your team is in a hurry, the setup requires little to minimal effort. If you want options that work, order a range of displays, so you can determine which options work best for you.
