ERRORS ON A LANDING PAGE THAT SABOTAGE CONVERSIONS
The websites should highlight being a simple place, I eye – catching and intuitive for users, because of these three factors will determine the success of your website. In the case of landing pages, who have taken a leading role in recent years, multiple communication errors are often made. That is why, to achieve a good result, the best option will always be to have the services of an SEO Company in Lahore .
Although failures committed on the Internet turn out to be part of an attempt to attract customers, there are mistakes that should not be made for the good of the venture, brand or business. That is why at Digital Marketing Lahore we tell you the whole truth about errors on a landing page that sabotage conversions , also known as a landing page, a space created with the intention of the user taking some kind of action.
What are the most frequent mistakes on a landing page?
Next, we will show you which are the most common errors within a landing page that sabotage conversions:
1. Not making clear the unique value proposition
When a user reaches a landing page, they do so after receiving some type of prior communication, a publication that promised a service or solution. But if the portal does not show in a concrete way what the brand is trying to offer, the potential customer will be confused and leave.
2. Design and confusing structure
The design of a landing page must have one of the most solid structures in the world of Internet, simple and intuitive. Overloading the portal will only generate a hodgepodge that will not be well seen by the user and what is worse, they will not know what action to take.
3. Not having a responsive style
At present, the tool used by the user to navigate through the various web pages at any given time could be unpredictable. While it is true that the cell phone is one of the most widely implemented tools, there are also those who use their laptops or desktop computers to do it. Due to this reality, it is essential to have a responsive design that adapts to all screens.
4. Text without SEO
Having good SEO will make your brand, unique value proposition or startup benefit from organic positioning on Google . Although there is great competition in the Internet world, this is precisely the function that is covered with Search Engine Optimization , as its name indicates, it is a search engine optimization strategy through text.
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