A Short History of Twix and Snickers Chocolate Bar
Twix and Snickers are generally famous chocolate bars round the world. Twix is a butter cookie topped with a heavy layer of caramel and the complete bar covered in dairy milk chocolate while Snickers is a chocolate bar with peanut butter and topping of caramel covered in dairy milk chocolate.
Twix was created by Mars Limited in the UK back in 1967 while Snickers is a product of US based Private Corporation – Mars, Incorporated that will be also one of the world’s largest food and confectionary manufacturers.
Twix chocolate bar was available in 1979 in the US wrapped in a silver colored wrapper with orange text and it absolutely was branded while the Twix Cookie Bar. Before Snickers was created, there clearly was a very successful chocolate bar called Milky Way in early 1920s in America Chocolate shroom bar. This brand allowed the creators – Ethel Mars and Frank to expand and improve new recipes for chocolate bars.
A period of continuing sales of Twix through early 1980s suggested Mars, Inc were happy with the performance of the, actually the chocolate bar wasn’t performing quite as well at retail and the hunt was on for a replacement or improvement which in 1983 came into being with the peanut butter Twix. There was almost no changed in the Snickers brand during its first forty years of production except in 1968 when Mars were inspired to make the Snickers mini candy bar sold in bags of a dozen labeled with ‘fun size’ ;.
Snickers brand sparked a controversy recently with advertisements perceived to be homophobic, when two mechanics have emerged sharing a Snickers and accidentally kiss when reaching the middle. The last major controversy linked to Twix brand occurred in 2007 when Mars, Inc in Europe started replacing the whey used in their candy bars with animal rennet. This led to large protests and negative press publicity against Mars, Inc by vegetarians have been previously loyal to Mars candy because it absolutely was vegetarian.
Twix brands was also revised to compete in the ice cream space with frozen Twix bars making their way into supermarket and mall ice cream vendor ice boxes. Snickers had also introduced their branded products like the Snickers Ice Cream Bar. All of these products were well received in those days and either continued in production or withdrawn following the promo ended.
The sales Twix and Snickers chocolate brand have increased outside their traditional markets and they’ve been very positively received in every area of the world.
Twix and Snickers chocolate bars have now been a fruitful products throughout their history and their sales have continued to improve and they’ve gain popularity brands due to their manufacturers.
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