The most effective keyword research strategies for small businesses
Introduction
When you’re starting a small business, it can be easy to focus on the marketing aspects of your business and forget about SEO (search engine optimization). But when you want to grow your brand and drive traffic, search engine optimization is an important part of your strategy. In this post, we’ll discuss how to find the most effective keywords for your small business website so that you can build up traffic organically and get ranked higher in search results.
Create a list of relevant terms
The first step to creating an effective keyword research strategy is to create a list of relevant terms. Keyword research can be done through keyword tools like Google’s Keyword Planner, which allows you to input your target keywords and generate a comprehensive list of potential search terms. You can also use AdWords’ Keyword Planner tool if you have access to their software on one computer, but I would recommend using general search engines like Google or Bing.
Once you’ve generated this list, it’s time for more fine-tuning:
Avoid focusing on broad search terms
This is one of the most common mistakes that small business owners make when they’re trying to find the best keywords for their sites. Broad search terms are hard to rank for, and they don’t offer much value in terms of traffic or conversion rates. You’ll spend a lot more money than you need to on ads if you choose broad keywords and even if you do get some traffic from them, it’s unlikely that your ad will show up anywhere near as often as an ad with a specific keyword would have shown up in front of someone searching for something related specifically to what your business sells or does.
Target location-based keywords
You can use the keyword planner in Google AdWords to find location-specific keywords. This feature will help you identify the most relevant terms for your business, and it’s a great way to identify potential opportunities that might not have been obvious otherwise.
To get started searching for keywords based on location, sign up for an account, Once you’ve signed up, go through each step of their process until you reach “Get Started”—that’s where they’ll recommend some initial ideas based on your current location and industry.
- City: This option will show only results from cities where you already have listings or other businesses related to yours, however, if there are no listings yet, then this may not be very helpful, Try adding more locations manually instead by clicking “Add Location” button at the bottom left corner of the window or typing them directly into box provided below the window title bar.
Review your competitors’ keywords
To find keywords that your competitors are using in their ads, you’ll need to review their AdWords accounts. You can do this by logging into Google and searching for “Competitor Keywords” under the menu labeled “Tools.”
Once you’ve found an ad that contains a keyword of interest, click on it to see what products and/or services are being advertised as well as who they’re targeting with these ads. If there’s no information available about the product or service being advertised, make sure to read through all of its details so that you can get a feel for how often someone will search for this specific term and thus how frequently potential customers might be looking at your website as well.
Use Google’s Keyword Planner to expand your list of keywords
Google’s Keyword Planner is a free tool that’ll help you find keyword suggestions and search volume. It also lets you estimate your potential ad spend, which can be useful when deciding on how much budget to spend on a campaign.
You can use it to check the competition for specific keywords or even see what other people have been paying for ads in each market.
Evaluate your keywords’ volume and difficulty
The next step is to evaluate the volume and difficulty of your keywords. Volume refers to how many times a keyword appears on Google search results. The difficulty is the number of searches performed using that keyword per month.
To determine which keywords are most important, you need to consider both factors together: How often do people use this phrase? Is it easy or difficult for them to find? If they’re easy to find, then you may want more people searching for them if not, then maybe less might be best.
You can also use tools like Moz’s Keyword Planner tool or Ninjaseo Keyword Research Tool which give estimates about how much traffic each individual search term will generate based on data from previous searches. These tools will give an idea about how long it’ll take before someone clicks on your ad once he finds what he needs through one of those specific phrases within his own research process so it seems like there’s no need at all if one does not want anything else except speaking directly into himself.
The wrong set of keywords can cost you a lot of money
Keyword research is a critical part of SEO. It helps your website rank higher in search engines, and it’s also an ongoing process that should be done regularly to keep up with changes in the search engine results page (SERP). The wrong set of keywords can cost you a lot of money and even worse, they may not be worth it at all.
The right keyword research strategy will help you find keywords that are both relevant and profitable for your business.
Conclusion
If you are looking for keywords that are relevant to your business, you will need to do some research. Keyword research is like finding a needle in a haystack and it can be difficult, but as long as you stay vigilant about trying new things, then eventually someone will come along who can help you.
