The Many Ways to Use QR Codes in Retail in 2022
Barcodes have long been used in retail. While UPC and EAN barcode types are the most commonly used in the retail realm, QR codes can further amplify benefits. QR codes are a great way to advertise products and services and can be used for sharing and networking. They act as a medium that connects online and offline media and can easily be scanned using an online QR code scanner on smartphones and tablets. QR codes serve as a Call-To-Action (CTA) and help measure your campaign’s performance. From B2B marketing to quirky magazine ads, retailers can use QR codes in multiple ways in 2022!
Exciting Uses of QR Codes in Retail in 2022
When it comes to using QR codes for retail operations, the possibilities are endless. Hence, retailers can use QR codes for different activities to promote their business and boost sales. Here are some compelling examples.
- Provide a Contactless Shopping Experience: The outbreak of the Covid-19 pandemic initiated the promotion of contactless shopping experiences to maintain social distancing. As stores started reopening, it became imperative for store owners to take care of their staff and customers from getting infected. Retailers can still provide a contactless shopping experience to their customers by adding QR codes to products. Shoppers can use their smartphone cameras and add all the products to their cart by scanning the QR codes and making payments once done.
- Faster Payments: QR codes help customers make payments faster. Instead of standing in long queues waiting for cash or struggling with the poor connection of card swipe machines, let your customers make faster payments by scanning the QR codes via payment gateways or instant real-time payment systems such as UPI using an online QR code scanner on their smartphones. It saves time and improves customer experience.
- Promote Loyalty Programs: It’s 2022, and you no longer have to make your customers wait in long queues to join a VIP program. All it takes is a QR code, and the customers can use their smartphones and look for a QR code reader from the image to perform scanning and join in. Bonus! Even if they do not end up joining the loyalty program, you can use retargeting on different digital and social media platforms such as Google, Facebook, and Instagram.
- Share Offers and Discounts: Provide a seamless shopping experience to your customers by linking discount codes and offers to QR codes. You can get creative by asking the customers to scan the code and look for an exciting discount or offer. Many companies print QR codes on product packaging to share offers and deals in an exciting way.
- Leave Feedback: Customer feedback is critical for improving service and knowing what changes they want retailers to incorporate. Placing QR codes near POS and different areas at a store allows customers to share their feedback. Customers can use a QR code extractor to share their input on the go.
QR codes can be used in multiple ways. As a retailer, you need to decide which one of these suits your business the most and lead towards growth and success.