5 Essential Website Audit Steps for Top Rankings

ByJillian Moss
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Introduction

A website audit is an essential part of the SEO process, and it’s especially important for any site that wants to rank well in search engines. A good audit can help you find site problems so you can solve them before they increase. While there are many things you can do to improve your website’s ranking potential, these are five key steps that most people should take during their audits.

Top 10 keywords.

  • Make a top 10 list of keywords.
  • Use a keyword tool to target the right keywords in your site’s content, links, and adverts.
  • Use a keyword tool to find less competitive long-tail keywords that are still relevant to your business.

Crawl your website for errors.

A crawl is a step in the SEO process that allows you to see how well your site displays on search engines. Crawling a website includes sending queries to Google, Bing, and Yahoo! so they can tell you what’s broken on your page. Once they receive these requests from crawlers like yours, these engines will take them into account when ranking websites in their results pages.

This is an important step because some errors or issues may not be immediately visible for users, but could cause problems down the road if not fixed now.

Check for dead links across your web pages.

  • Check your website for dead links.
  • Verify all links.
  • Check the integrity of all links.
  • If a link is broken, change it and make sure the new URL is live before moving on with this step. If a page has been moved from one domain name (e.g., example .com) to another, then it might be missing some internal redirects that point back towards its original address so look out for those too.

Identify and fix duplicate content.

Duplicate content is bad for SEO. It’s also frustrating and difficult to fix, so it’s important to get rid of duplicate content as soon as possible.

To identify duplicate content on your site:

  • Use the Search Console > Site Content > All Items in Your Site section on Google Search Console. This will show you all the pages that are duplicated across multiple internal URLs. This tool can help you find certain pages or URLs on a website.
  • Use Webmaster Tools > Index Status report to see if there are any problems with the indexing status of specific pages or URLs inside a website (e.g., missing meta descriptions).

Check image optimization.

Image optimization is one of the most important steps you should take to ensure your website looks great and performs well on all devices. The images on your site are what visitors see first, so they’re especially important for ranking high in search results.

To check image optimization, first, check for large file sizes. Make sure that all of your images are under 1MB so that Google can load them quickly and display them quickly on their results pages. Next, check for broken links to images by looking at the page headers and footers. if there are any broken links pointing back to other pages on your site instead of directly linking back to those same pages where they show up as clickable links within these sections then this could be an indication that something isn’t working properly with regards to how Google crawls through websites when crawling through different parts of content such as images/videos etcetera…

Having a website audit checklist is critical to your website’s success

Having a website audit checklist is critical to your website’s success. It’s an important step in ensuring that you’ve done everything possible to improve your site and make it as user-friendly as possible.

A good Web Audit Checklist includes:

  • An overview of what needs improving on the site, such as duplicated content or poor navigation options.
  • A list of priority issues that need fixing immediately.
  • A list of additional areas which may be worthy of attention based on what has been discovered during the course of testing out various pages on your website.

Conclusion

If you’ve been following along with the above steps, then your website is probably on its way to getting top rankings. Now all you need to do is keep up the momentum and keep doing this SEO website audits every week. The best way to stay on track is by using a checklist like this one and making sure your site continues to get high search engine rankings.