5 Types of Email Marketing Campaigns

According to Statista, 3.93 billion email users exist worldwide, which is like half of the total earth population. What this means is that for any digital marketing strategy hoping to be highly effective, business owners must utilize email. The wisest decision any business owner can ever make is email marketing because it’s one of the best ways to sell their products, create rapport with clients and potential customers, and actively grow their company’s revenue. In fact, many digital marketers reference email marketing as the root of their success.

Most marketers now have a set audience, but they sometimes make the mistake of sending the wrong offers to them, which disrupts what they have been building. To maximize the success of email marketing, you need to increase your knowledge and learn how to interchange the campaigns you send to your customers. This will help you understand how different email marketing campaigns work, so that you may apply them accordingly and see the results of your efforts.

What Is an Email Marketing Campaign?

The email marketing campaign is an organized arrangement of individual emails sent across a particular timeframe for one reason. These special purposes or invitations to take action (CTAs) may include downloading a white paper, pursuing an online course, or making a purchase. An email campaign contains aspects like relevant content, a balanced subject line, and a Call-To-Action.

According to the 11th annual B2B Content Marketing Benchmarks, Budgets, and Trends report from the Content Marketing Institute, Informa Connect and Marketing Profs, 87% of marketers use email marketing to share their content. This means that most marketers, at around 90% in total, chose to abide by email marketing campaigns as a powerful marketing tactic to attain a successful organic reach of customers. When carefully and expertly executed, email marketing campaigns help generate leads, product and service sales, and total brand awareness.

Types of Email Marketing Campaigns

Different kinds of email marketing campaigns exist, and you must familiarize yourself with them for practical usage. When you do this, you can retain your customers for a long time and even add new clients. Let’s consider five types of email marketing campaigns.

1. Holiday Campaigns

Holidays like Christmas or Valentine’s Day are perfect periods for digital marketers looking to bolster their marketing resolve. You have a chance to send wishes to clients that subscribe to your feed, and you may also provide them with details like essential news or fun facts to drive more conversion. For example, some companies use the opportunity during the holiday to inform customers about their brand new items, which is an excellent way of making their products well-known quickly, as clients tend to check through such messages.

Retailers hold this period dear to their hearts because it is when they can make great sales. According to NRF (National Retail Federation), about 20% of total retail revenue comes from holiday sales alone, worth $84 billion. You can carry out an effective holiday marketing campaign by planning early, articulating lists, and using software like MailChimp and JustUno.

2. Regular Sales Campaigns

Now that you have secured your target audience, monetizing a significant portion of them regularly through buying your products and services should be your goal. Thousands of buyers receive regular sales emails every day, but only a few take their time to open these emails, which doesn’t do much for your bottom line. This is why you need to implement a regular sales campaign through which potential customers won’t just skip by but notice, open, read, and act upon the emails sent to them.

Business owners are always after one goal: the continual increase in the number of clients present. This means that no one, even you, will ever be satisfied with having just a certain number of customers. So, you can construct a regular sales campaign by attributing a sense of urgency, creating engaging lines, tracking tools to follow up on people vigorously, and examining potential clients’ email clicks to optimize offers to send later in the future.

3. Website Visitors Campaigns

Another great perk that comes along with email marketing is the fact that you can engage with website visitors. Although there has been a rise in spam messages over the years, which has frustrated customers with emails received from unknown businesses, a well-managed email campaign can make them more proactive about buying or using your services. You can execute a website visitors campaign by having a form on your website through which visitors can subscribe to help build your list, ensuring that the headlines and content are well-structured. You can also experiment with using email marketing software like Aweber to reach out and follow up with your new subscribers.

4. Re-Engagement Campaigns

It’s normal for people to change emails and business owners to rename their companies. This is why a re-engagement email campaign is needed to bring back customers who have changed their emails to your subscriber list. Re-engagement emails help you know whether or not clients want to get engaged and, if they don’t want to engage anymore, you can clear your list to add more customers and increase your mail deliverability rate.

5. Social Connect Campaigns

Since social media is now a tool that can be very effective in reaching a wide range of people, you should have a social connect campaign as part of your email strategy. You can interact with your audience through a social connect email strategy in their newsfeed. For example, you can ask for user-generated content like product reviews and shared pictures on Facebook or Instagram to boost your authority online.

Summary

Email marketing is now much more popular amongst most businesses because they have been able to build their brand awareness. Smartly utilizing email marketing can help boost sales, reach a vast number of people quickly, and improve relationships with clients for your business. It’s a great idea to study competitor email campaigns or look at email examples to use for inspiration in creating your own.