White label analytics: What it is, why it matters & 5 key benefits

white-labeled meaning is a business that uses white-label software that bears the logo of the business. White-label software frequently uses the marketing tactic defined as “software as a service” (SaaS). The company employing the software is essentially “leasing” or “going to rent” it with a monthly or yearly subscription. For just a variety of reasons, companies hire white-labeled software products in this fashion.

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