Choose vibrant colors

Bold and vivid colors make your sales brochure design more attractive and eye-catching. The true impact of your color choice will only come out when you use colored ink of the highest quality . You would have to spend more but the result will be worth the investment and your sales brochures will be more appealing and attractive. Because competition is fierce in the world of sales brochure design, you need to ensure that the final product has the most appealing colors .

Use high-resolution images

Some very important elements of a successful sales brochure are the images or images that you choose. In order to create a unique design for your brochure that looks very prominent among other things, you need to choose high-resolution photos and images. These images also make your brochure more attractive and less boring as it doesn’t contain excessive amounts of boring text or poor quality images. A suitable image can get your message across more effectively than a long passage of well-crafted text.

Use your discretion

You can use the discretion that the client grants you as a graphic designer to make your sales brochure more professional and appealing. Do something new and totally innovative that will make your end product a unique promotional tool. You can use different bold and italic fonts to emphasize the important elements in your text. You can also create interesting captions for your images as many people tend to see the images and just read their captions while completely ignoring the text sections.

Use less text

Less amount of text can make your brochure look more professional, appealing and attractive. Remember that less is more when it comes to the amount of text in a brochure. The prospectus is more interesting if you only provide important information in the form of bullet points or captions and divide the text blocks into smaller passages. The Arial font family can be a suitable choice for typefaces as it has the innate trait of being able to print equally well in both smaller and larger sizes.

These four tips will give you the basic information you need to start designing your sales brochure, whether you’re a graphic design company or a professional brochure designer. Since brochures are an integral part of every company’s marketing process, you will continue to get more orders based on the first successful product. The importance of sales brochures lies in the fact that they are the basic tools that help any business to introduce its products and services to potential customers in order to attract more customers. Almost every customer gets their first introduction to a company through their brochure, which makes it all the more important to make a good first impression. Remember to include your name and contact information on the back so the brochure can also function as a marketing tool.

The Elements of Effective Brochure Design

One might think that a physical brochure is no longer necessary in this digital age, but guess again. A professionally designed and printed brochure can be an important lead nurturing tool. When you meet someone in person for the first time, whether at an event, trade show, or initial sales pitch, take the time to learn about each other’s businesses. But what happens after you’re gone? A well-crafted benefits brochure reminds your prospect of the services you offer and, most importantly, what sets you apart from the competition.

At a first contact, a brochure can be more effective than any other marketing tool because it is readily available. Your prospect won’t necessarily take the time to visit your website after a first meeting. With the brochure right in front of them, they will often be intrigued to learn more about your business and then visit your website.

A professionally designed print brochure is particularly important for small companies. It builds credibility by conveying important messages about the value of your product or service. It helps build your brand and positions you as a legitimate business in the minds of prospects and customers.

In order to connect with readers, every brochure needs three essential design elements:

• Attention grabbing cover. Chances are your prospects have very short attention spans. If your brochure cover doesn’t immediately catch their eye and interest them, they won’t open and read the rest of the brochure. To capture the attention of your target audience, combine a visually appealing design with an attention-grabbing headline that addresses a strong benefit to your customers.
• Compelling content. You care more about your business than your prospects; They are not interested in a detailed history of your company. Instead, they want to know how your product or service can help them save time, reduce costs, generate more sales, or run their business more effectively. Focus your content on your customers’ problems and challenges and how you solve them better than your competitors. Use graphics, charts, or images to support your content and get your message across faster.
• Strong call to action. The primary purpose of a brochure is to guide people to the next stage of the sales cycle. Do you want them to visit your website? Pick up the phone and request a free estimate? Email you for a downloadable white paper? A good call to action tells your readers exactly what you want them to do. It also stands out from the rest of the text so readers can’t miss it.

From a visual perspective, a brochure needs to appeal to your specific audience. For example, if you serve a more conservative market, quirky or trendy design elements might look clever to you, but they don’t reflect the mindset of your readers.

At the same time, consider the image you design agency want to project as a company. Most B2B companies use a matte finish for their brochures because it looks more elegant and professional. Retail establishments typically use glossy finishes as they make product images and images stand out more.

Your interior design and layout should go well with the content. Use useful headlines and subheadings to grab the reader’s attention. Include plenty of white space so the brochure is easy to read.

Make sure the visual elements of the brochure – color, images, font, logo, etc. – match and support your brand. Brand image consistency is an important part of gaining the trust of your prospects.

After all, never shy away from a professionally designed brochure for cost reasons. If you do it well, the return you get will far exceed the money you invest in growing your business.

Kara Jensen, Creative Principal at Bop Design
Bop Design is a web design and marketing agency based in San Diego. Bop Design is a boutique marketing communications company. We express your company’s values through branding, advertising, print design and custom web design and development. We also help you attract your ideal client through affordable SEO services and search engine marketing. Our focus is on small businesses that need an external team of marketers to give their brand a competitive edge.

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