What is the Average Salary of a Digital Marketer?
Digitalization is ruling everywhere. Especially since COVID had erupted, every other household had taken the digital tool to get all the things on their doorstep. The world of digitalization has created scope for several e-commerce platforms to work for the population and provide them with the necessary products and services.
Digitalization has also created scope for digital marketing and for the professionals associated with the field.
Every company must improve its digital marketing methods and processes in order to increase revenue and sales by creating a digital space and brand image among customers. The professionals who work in this digital marketing field are termed, digital marketers.
Who is a Digital Marketer?
A digital marketer is a professional whose role is listed as the development, implementation, and management of marketing campaigns that are utilized to promote a business. These are the professionals who use different marketing tools that help in identifying the weak links and improving the marketing performance holistically.
Is Digital Marketing a Good Career Option?
Yes, with the growing move by many audiences towards the digital world, a career in digital marketing sounds good. With the growth of digital marketing, many companies are welcoming digital marketers on a large scale and pacing up their business growth. As per a report, the number of internet users is constantly increasing, creating new opportunities both for the users and the providers. Thus, a career in digital marketing is quite promising and opens up several opportunities for aspiring ones.
What about the Salary Offered in a Digital Marketing Career?
In the last few years, digital marketing has gained relevance. Nowadays, almost every business is using digital platforms to pace up high in the competitive environment. Of course, for this, professional and talented individuals are required who can match the vibes. Also, compared to traditional marketing methods, digital marketing methods are quick and result-driven, which ultimately creates demand for proficient digital marketers who can meet the demand.
Because of this, digital marketing professionals or digital marketers are given a good salary as compared to other professions. Aspirants can explore a high salary bar compared to other professions with a career in digital marketing.
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Digital Marketing Professionals’ Career Options and Salary Expectations
As you know, there are immense possibilities for digital marketing professionals. There are a number of opportunities wherein applicants can enjoy a good career with a handsome salary. Here are a few popular career choices digital marketers can make.
Digital marketing manager
This job role signifies the monitoring and analyzing of marketing campaigns. The average salary of a digital marketing manager is 6.0 LPA. It can also be raised with experience.
Content Strategist
This job entails creating a content plan while keeping the business objectives and target audience in mind. The average salary of a content strategist is 2.5 LPA.
SEO and SEM specialists
these individuals must oversee and manage paid campaigns on social media handles. Such professionals enjoy an average salary of 3.4 LPA and 13.5 LPA, respectively.
A digital marketer tends to receive an average salary of 3 LPA, which can rise to 10.9 LPA with experience.
The digital world is constantly evolving, and no one’s salary structure is set in stone. It can get better with time and demand in the industry.
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