Top 5 Ice Creams Brands in India
According to a global data survey, 85% of respondents in India said they often/sometimes try new or different flavors when purchasing ice cream products. While classic and fruity flavors continue to be the favorite, consumers are curious to experiment with new flavors, especially millennials.
Due to health concerns, we have seen major change in the ice cream industry which has decreased standard fat to as low as 5% with a high demand for lesser standard fat. Manufacturers are highly active in decreasing the standard fat more in ice creams.
Now, let’s discuss the top ice cream brand in India with their franchise procedure.
Top Ice Cream Brands In India are as follows:
1. Amul ice cream
2. Kwality Walls
3. Vadilal
4. Mother Dairy
5. Baskin Robbins
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Amul ice cream:
Amul is a well-known brand in India. For its milk production of ice cream, Amul is among the Most selling ice cream brands in India 2022.
Amul ice cream is owned by Gujarat Cooperative Milk Marketing Federation.
Amul believes in keeping everything vegetarian. All the ingredients used in making Amul Ice Cream like colors, stabilizers, emulsifiers, additives, are 100% vegetarian.
The company has a large consumer base with a very strong foundation. It is one of those ice cream brands that remove the middleman to low down the cost.
Amul ice cream covers 38% market share in India.
Source: ‘Real Milk Real Ice Cream’, Amul ups the ante – Exchange4media
Amul parlor has more than 1400 towns with high streets, residential areas, Railway Stations, Bus Stations, Educational Institutions, and a whole lot of Centres of Excellence.
According to the information on the Amul website, Amul has indicated a margin of 20% on Amul ice cream.
Source: www.amul.com
Procedure for a franchise of Amul Ice cream:
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Railway parlor franchise (after getting approval from railway):
Refundable Deposit: 1lacs rupees
Refundable deposit: 2.5-4 lakhs rupees
Equipment: 50,000 rupees (deep freezer, Visi cooler)
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Scooping parlor Franchise:
Expected area 250-400 sq ft
Interiors/renovation: 3,00,000 rupees approx
Refundable Deposit: 50.000 rupees
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Amul kiosk franchise with Amul milk:
Expected shop area: 100-150 sq ft
Cost of Interiors: 50,000-1,00,000 rupees,
Refundable Deposit: 25,000 rupees
Equipment: 80,000 rupees (Visicooler, deep freezer, and Milk Cooler)
Total Expected Investment: 1.55-2.05 lakhs.
2. Kwality Walls:
With a heart logo, they have been winning the hearts of India since 1993. And now with 16% of market share in India.
from popular ice cream Cornetto & Feast, Magnum to Paddle Pop, and family favorites like Creamy Delight, & Carte D’or and Fruttare. Every generation enjoys the unique flavor the brand provides.
Procedure for Kwality Walls franchise:
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It’s an amazing opportunity to invest in today’s time as they have made some changes in their franchise concept. Previously the company was a state franchise, which was divided into two types, an exclusive shop of Kwality Walls(Swirl’s) and an ice cream parlor.
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Kwality Wall’s ice cream parlor: There are over 300 Kwality Wall’s Parlours in India.
For shop: 150 sq ft carpet with up to 10ft frontage.
Investment: Rs.2.5 to 3.5 Lakhs
Franchise fee: no fee
Company provide: Branding, refrigerator, cooling system
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The first thing you will need is the commercial space with the footpath placed in the same location to start the Kwality Walls ice cream shop.
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Suppose we consider the above-mentioned cost for the Kwality Walls franchise. In that case, 6 to 8 lakhs is around the money you will need in the initial stage, but this cost varies with geographical location and the local market.
3. Vadilal:
Is known for its wide range of ice cream in India. With 150 + flavors with a variety of cups, cones, candies, juices, Family packs, and Economy Packs.
With two state production units, one in Pundhara (Gujarat) and the other in Bareilly (Uttar Pradesh) with 3.25 lakh of ice cream production on a single day and now has 600 crores of turnover. With a 12% market share.
Vadilal Dairy International Limited has 92 Franchisee (Distributors) and 6 CNFs(Clearing and forwarding agents). The brand has its presence across Maharashtra, Goa, Karnataka parts of Andhra Pradesh.With investment in the range of 5 lakh to 10 lakh.
Franchise of Vadilal ice cream;
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For Vadilal Ice Cream Kiosk:
Franchise investment: 7.50 to 8.60 Lacs
Area required: 120-160 sq. ft.
Royalty fee: No royalty fee for 3 years
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For Vadilal Ice Cream open Kiosk:
Franchise investment: 6.45 to 7 Lacs
Area required: 80-120 sq.ft.
Franchise Royalty fee: No royalty fee for 3 years
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For Vadilal Ice Cream shop:
Franchise investment: 5.20 to 7 Lacs
Area required: 200-450 sq. ft.
Royalty fee: No royalty for 3 years
4. Mother Dairy:
Is known for its milk production but also famous for its absolute ice cream
Cakes. Flavors such as the Black Forest and Chocolate, fruit, Indian, and western classics, ice candies, vanilla,elaichi, kulfis, Cassata, and yummy treats with lots of decadent ice cream.
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Mother Dairy was commissioned in 1974 and is a subsidiary of the National Dairy Development Board (NDDB). Just like Amul, Mother Dairy has gained loyal consumers in the Indian market for its milk production and ice cream flavors.
With 8% of the market share for ice cream, Mother Dairy is one of the top ice cream brands in India.
Area required: 500 or more sq ft.
Staff: At the very least, one member is required to run a Mother Dairy outlet.
Mother Dairy Franchise Cost:
Investment: 5-10 lakh rupees
franchise fee: 50,000 rupees
Royalty fee: no royalty fee
ROI: 30% in 1 year
Break-even point: 2 years
Profit: 44000/- per month
For opening multiple units: Total investment of 1-2 crore rupees can go up to 2 or 5 crore rupees, depending on the location.
Other than that, the company also helps with promotion and the latest IT equipment.
Mother Dairy Dealership:
The company is operating all over India. So, it is a great option to invest in a Mother Dairy franchise as the location is not the problem for the company.
All support and guidance are provided by the company’s staff to help the franchisee in setting up the store.
5. Baskin Robbins:
All those premium flavors of ice cream made Baskin Robbins the top 5th brand In India. Baskin Robbins logo which highlights their best “31 flavors” is known for its 31 unique tastes.
It came to India in 1993 and also manufactured its first plant outside North America in Pune, sIndia.
Now Offering delicious and fun treats in 190 cities/towns with 725+ stores,
All the Baskin Robbins Parlors are owned by individual franchisees. Some franchisees own more than one parlor. Baskin Robbins does not charge for any Royalty on Sales and shares on Revenue / Profits of the Franchise.
To open the Baskin Robbins franchise:
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Minimum of 250 sq. ft. of Carpet space. Either owned or leased.
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Location in a prime area on the main street with good visibility.
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Facing the main road with a minimum of 10 feet frontage.
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Good Signage Space.
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Water, Drainage, and electrical connection.
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Would be advantageous to have a location near other food outlets With Easy Parking.
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Area Requirement; 250 Sq. Ft. minimum & Above
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Frontage: 10 Feet Minimum
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Gross Margins: 48%
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Franchise Fees: Rs.300,000 +12% GST
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Security Deposit ( Refundable) Rs,50,000
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Interiors/Project Work; Rs.600,000
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Equipments: Rs.325,000
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In-store Branding: Rs. 175,000
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Furniture & Accessories: Rs.75,000
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Misc. Purchase: Rs.50,000
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POS Fees: Rs.15,000
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Estimated Investment: Rs.16,00,000
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Food Cost 52%
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Rentals 15%
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Salary Cost 8%
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Electricity 5%
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Miscellaneous Expenses 2%
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NET PROFIT 18%
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ROI: 18-24 months
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