Should I Outsource My SEO? Here Are 7 Questions That Would Help You in Deciding
SEO is the bedrock of a company’s marketing strategy. If you are struggling to get traffic to your site, it is probably because your SEO strategy isn’t as robust as your competitors. If you want to turn your fortunes around and get high rankings for a particular keyword, you need to either go through the painful process of learning everything there is to about SEO or simply leverage an SEO expert to do the task for you. If you have been struggling with the question of whether you should hire an in-house SEO expert or pondering if outsourcing SEO to an external agency is the solution, then this post can help.
In this post, we will discuss some important questions that you need to consider.
What Does Your Business Need?
If your business has more comprehensive needs, outsourcing might be a good match for you. For example, if your business has multiple locations or even across different countries like Australia and New Zealand, then having someone else handle these locations would be better than hiring an in-house employee. You should also consider hiring an external agency if other aspects of your business need improvements, such as customer service or sales conversion rates.
Is Your Business a Startup or an Established Website?
If it’s a startup, you’re going to be super busy every day and trying to get as much growth as possible to keep your investors happy. The last thing you want is the frustration of handling the technical details of SEO. Through SEO outsourcinge services, you will be able to focus on your core competencies, develop your unique selling point, and focus on branding.
Do You Have Enough Resources and Time?
SEO is a complicated beast with several moving parts that can make your life difficult if you try to handle it yourself. If you are struggling with time or don’t have the technical skills necessary for SEO, outsourcing could be the best option for you. It can also help with budgeting if done right and allowing most things to be done by experts rather than by yourself, which could cause problems later down the road if not done right, such as penalties from Google etc.
Will It Be Cost-Effective?
There are several reasons why outsourcing SEO is more cost-effective than having an in-house team. The most obvious reason is that you do not have to pay salaries and benefits to an in-house team. This makes outsourcing more scalable and flexible as businesses only pay for the services they need and use. Another reason why outsourcing SEO is more cost-effective is that you have access to a team of experts.
When you outsource SEO, you are not limited to the skills and knowledge of a single person. You have a team of experts working on your behalf, which can save you a lot of time and money in the long run. Finally, when you outsource SEO, you are not tied to a single location. With an in-house team, you are limited to the geographical area where your team members live.
Who Will Do a Better Job?
First of all, SEO is a complex and ever-evolving field, which requires a lot of ongoing training and education to stay up-to-date. This can be a significant expense for a company, especially if they need to train multiple employees.
Another reason why outsourcing is more cost-effective is that an experienced SEO consultant or agency will have a better understanding of the latest algorithms and ranking factors. Businesses can leverage their experience as well their access to expensive resources and tools that an in-house team can simply not afford. Finally, an outsourced team can often provide a higher level of service and results than an in-house team since their entire business is focused on SEO.
Will Outsourcing SEO Ensure White Hat SEO Practices?
Outsourcing SEO is a great way to ensure that your company uses white hat SEO practices. White hat SEO is the practice of optimizing your website for search engines in a way that is ethical and complies with the guidelines set forth by search engines. They know how to get in the good books of Google without breaking the rules and utilizing strategies like rich building backlinks, keyword content, and optimizing the site for mobile responsiveness and inclusion for all.
Outsourcing SEO ensures that your company is using these white hat practices because it is the responsibility of the SEO company to stay up-to-date on the latest guidelines and algorithm changes. Entrepreneurs will be relieved of the stress of keeping up with changes and have the best SEO experts taking care of this responsibility.
When you outsource your SEO to an external company or individual, you can be sure that they will follow all the best practices and guidelines set by search engines. This is because their livelihood depends on getting results for their clients. If they were to use any black hat or unethical methods, they would quickly be out of business.
By outsourcing your SEO, you can also be sure that the work will be done by professionals who have the expertise and knowledge to get the best results. So if you’re looking for quality SEO services, outsourcing is the way to go.
Will Outsourcing SEO Help You Access Expensive SEO Tools and Expertise?
If you’re looking to improve your company’s SEO, outsourcing to an experienced agency can be a great option. Outsourcing SEO is a great way to get access to expensive SEO tools and expertise. By outsourcing SEO, you can get access to a wide range of tools and services that would otherwise be unavailable to you.
While there are several free and low-cost SEO tools available, they often don’t provide the same level of functionality and expertise as more expensive options. When you outsource SEO, you’ll get access to tools and resources that you might not be able to afford otherwise. And because SEO is constantly changing, it’s important to work with an agency that’s keeping up with the latest trends and changes. There are a lot of companies out there that claim to be SEO experts, but only a few of them are truly knowledgeable and experienced.
When done correctly, outsourcing SEO can be a great way to improve your company’s search rankings and visibility. It’s critical to do your homework and select a company that is both experienced and can deliver excellent results. There are a lot of fraudulent or inexperienced companies out there who will end up just eating your marketing budget without any results to show and just hurting your brand image.
Do your research to find a company you can trust to help you improve your website and increase your traffic.
About the Author
Toby Arnold is an experienced SEO services expert based in San Diego who has a proven track record spanning multiple decades of helping startups and small businesses increase their marketing ROI through the power of SEO. He and his team take great pride in having clients working with them for several years. He has been linked with a reputable SEO outsourcing services agency in San Diego called Search Berg.
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