Functional Beverages Market – market sales consumption demand and forecast 2021 – 2028

ByLara Lucas
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For many decades, the beverages industry has already been a booming market. An innovative idea to produce functional beverages can become a great move to rapidly drive the growth of the beverages market. This is mainly because of leading busy lifestyles, where people are running after time and looking for supplements to get nutritional value. Particularly, these functional juices are non-alcoholic drinks that constitute many useful ingredients such as ginger, turmeric, fruits, leaves extracts, and many others. These ingredients help consumers to obtain well-being benefits and easily add nutritional value to their diets.

What are the Common Types of Functional Beverages?

There exist various types of functional beverages with different beneficial values. Some of the categories are discussed below:

Functional Water– Functional water is nothing but the water consisting of altered chemicals, such as oxygen, herbs, soluble hydrogen, caffeine, and many more. This water is quite beneficial in providing targeted health benefits to keep your body active. Enhancing the hydrogen content aid people to experience increased energy levels, quickly feel good after working out and help in reducing inflammation. Further, adding electrolytes will refill the sodium content and make people feel energetic after a prolonged and difficult workout, and the caffeinated water help in enhancing concentration and improving memory.

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Energy Drink– These kinds of functional beverages constitute ingredients such as caffeine, vitamins, carbohydrates, and other substances that will intensify the physiological effects. Nowadays, the study and work-life are quite sedentary, and these drinks enhance the alertness and minimize sleepiness. These drinks are highly consumed among youth and adolescents to stay concentrated and energetic.

Soft Drinks– Mainly, these drinks have added carbohydrates in the form of sugar, vitamin B, and low-calorie sweeteners to enhance the energy level. The primary function of these drinks is to replenish hydration, sodium, glucose, and electrolytes through physical workout. These drinks are widely helpful for the group of athletes who perform challenging physical activities on a regular basis.

Nutraceutical Drinks– These drinks include extraction, and components from vegetables, fruits, plants such as tea, cocoa, soybean, and many more. Most importantly, these drinks are widely manufactured for some specific health benefits such as maintaining heart, brain, and other crucial organ’s health, immunity, beauty, and many more. These drinks are also available in favorable tastes.

Are All Functional Beverages Safe?

Though there is no such direct answer to this question, however, we should be aware of having the number of constituents in the functional beverages and the moderate intake of anything can always act safely. Generally, if it has a higher content of sugar and carbohydrates then one should limit their intake. Opting for natural water consisting of minerals and vitamins can be considered safer than the drinks that constitute artificial sweetness, sugar, or carbohydrates. Some of the renowned and trustworthy functional beverages brands all across the globe are listed below:

  • Aqua ViTea
  • Redbull
  • Smartwater
  • Recess
  • Propel

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Future Landscape of the Functional Beverages Market

With the increasing prevalence of nutraceutical drinks due to having healthy components, the global functional beverages market is predicted to experience remarkable growth in the near future. The market is expected to generate a revenue of $212,286.10 million and rise at a noteworthy CAGR of 6.60% during the analysis period from 2021-2028. Further, the increasing demand for instant energy drinks is projected to create huge growth opportunities in the upcoming future.

The Bottom Line

The increasing interest and demand for flavored functional beverages among youth and adolescents are providing a wider scope for the growth of the beverages industry. Furthermore, the increasing usage of functional beverages for releasing stress, building immunity, boosting overall wellbeing, and numerous other health benefits are the major reasons dragging millennials to opt for functional beverages to lead a healthy life between various challenges.

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