A Beginner’s Guide to Effective Store Window Lettering
When you’re first starting out with your business, figuring out how to advertise on a budget can be tricky. Store window lettering, or window signs, are an affordable and effective way to reach potential customers and attract their attention, especially when they’re passing by your storefront and you only have seconds to catch their eye.
It can be the first impression potential customers get of your products and services, even before they step into your store. So it’s important to make sure your lettering is engaging enough to grab their attention, as well as that of every other passerby. Here are some tips and tricks that will help you create effective store window lettering and stand out from your competitors.
Use Matter That Informs and Intrigues
Since your window signage is the first thing that most people will notice about your business when passing by your store, it only makes sense to design signage that not only provides them with vital information about your business while enticing them to walk into the store. Remember, the role of a window letter signage is to intrigue people to come into your store by informing them about the latest sales, offers, and new launches. The key here is to provide enough information to spark the reader’s curiosity while withholding enough to drive them to act.
Choose a Legible Font
A clear and easy-to-read signage is another crucial element of your store’s window decal design. A key point about choosing sign letters is to go for fonts that are clean and simple. Make sure it doesn’t look messy when you put them together as one whole word or phrase on your store window. Also, your typeface should be bold enough so that even from afar, customers can still tell what it says.
Legibility is important in any business with signage, but especially when using decals on windows because customers who pass by quickly won’t have time to try and decipher what it says if it’s too small or otherwise illegible. You don’t want someone driving past to have to squint to read what you have written, after all!
Reflect Your Brand’s Personality
Before you start brainstorming ways to catch people’s attention, consider what kind of personality your business has. For example, if your brand is quirky or unconventional, try a wacky color combo or a bold font. If you’re launching a design studio, opt for something more elegant that demonstrates your expertise. The point is that you want to reflect who you are as a brand in whatever window lettering idea you choose.
Remember that people are taking in all kinds of information as they walk down busy city streets—you have less than half a second before someone decides whether or not to enter your store! So don’t waste it with something bland or boring—go big or go home.
Invest In High-Quality Decals
If you want your store window lettering to really stick out, you should invest in high-quality decals. These vinyl designs are made specifically for use on windows and walls—they’re built to be weather resistant, which means they’ll stay stuck no matter how much rain or sun they have to endure. Decals that are built from cheap materials will fade when exposed to ultraviolet rays or show signs of wear after a little rain.
Working with an experienced contractor will help you create and install an engaging design that allows you to build brand recognition and make a lasting impression on potential customers. If you’re looking to get store window lettering in Houston, get in touch with Bayou Graphics.