Innovation to Market faster with Cloud CRM – Wipro

Most industries adopt an end-to-end value chain approach which includes three core processes areas – Idea-to-market, Market-to-order and Order-to-cash. Manufacturers are facing unprecedented challenges in designing the right customer value chains and delivering on time in a highly competitive environment. Moreover, changing demographics, R&D pipeline productivity and evolving business models selling processes have compelled leading enterprises to embrace CRM for a complete process transformation.