Streaming-Video Subscriptions Have Risen During COVID-19 — but So Has ‘Subscription Fatigue,’ Study Finds

ByNicole
streaming-video-subscriptions-have-risen-during-covid-19-—-but-so-has-‘subscription-fatigue,’-study-finds

Americans now subscribe to more streaming-video services than ever: The average U.S. consumer currently pays for four different services, up from three pre-COVID-19, per a new study from Deloitte.

But the quarantine-driven binge on subscription VOD may be short-lived — many people could cut back once coronavirus restrictions are lifted or because of economic hardship,

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