YouTube Marketing for Amateurs: Tips to Optimize Your YouTube Ad Campaigns
Want to advertise your business on YouTube? To successfully promote your business on this widely used social media channel, you need to do much more than just create great video content.
From developing a perfect script to video creation, shooting, and editing, every aspect of your YouTube ads needs to be prepared with immaculate attention to detail. They should be highly creative, interesting, and engaging. Otherwise, people will simply click the ‘Skip Ad’ button and ignore what you’ve got to say.
While you can improve your YouTube channel and YouTube marketing strategy yourself, it’s advised to consult a YouTube Ads agency for reliable YouTube marketing services. This is typically found to be a better option for businesses because businesses need to focus more on other aspects, such as management, administration, and recruitment.
A YouTube agency, on the other hand, takes full responsibility for its clients’ YouTube channels and YouTube advertisements. A reputable YouTube Ads agency also has a firm knowledge of the ins and outs of YouTube, YouTubing trends, and effective ways to grab the attention of the targeted audience.
So, What’s Different?
If you’re a newcomer to the digital world, you may be compelled to think that YouTube advertising is just like paid social media campaigns or PPC, but it’s entirely different. According to a study, over 55% leverage YouTube to improve their marketing strategy. More than a quarter of internet users spend ten or more hours watching YouTube videos every week, and the social platform has over two billion active users worldwide. What makes it one of the leading online marketing platforms is its global accessibility and extensive user base. YouTube can be accessed in about 76 languages worldwide.
YouTube advertising is fundamentally performed through Google Ads, as it allows you to reach the user base of both platforms. A YouTube ad may appear on a users’ screen before they can watch their selected video, or they may even get it in their search results when they search for a similar product or service.
Let’s look at some YouTube video optimization tips compiled by YouTube marketing experts.
Waiting Time
The YouTube platform recommends its users wait two weeks after posting videos before optimizing them. This time allows you to identify several viewer actions and behavior so you can create a better strategy to meet your advertising goals.
- You can check the view rate of your ads and identify whether it’s not performing up to the mark or not. If your YouTube ads aren’t performing the same as ads from other campaigns, you can adjust the campaign for a greater viewer rate.
- You can also find out the total CPV (cost-per-view) and identify if it’s higher or lower than your target CPV. If you find your CPV to be higher but aim for a larger audience group, consider adjusting to a lower CPV.
Bidding Strategy
To achieve significant results, you need to identify opportunities and adjust your bidding accordingly. But make sure you don’t forget to note your current ad results first!
If you think you’ve done everything it takes to create a high-quality ad, try raising your bids, but only focus your bidding on your targeted audience.
For this, you need to adjust the Max CPV for the ad groups which contain your YouTube Ads. When you evaluate your current ad Groups, you’ll notice one of the ad targeting methods performing exceptionally better than others.
Experiment and Risk
Take YouTube as your playground for testing your creative limits, exploring new ideas, and mastering your production skills. It’s a platform that allows you to become a producer without having to invest loads of finances.
An integral component of optimization is testing. If you want to run your YouTube advertising campaigns successfully, you should first overcome the fear of experimenting with new things. You need to make ad variations from time to time, even if you’re performing well. You need to keep your audience engaged, and seeing the same kind of stuff regularly will bore them.
If an ad performs well, you can try creating another ad that’s the total opposite of the winning one. You can play with the ad duration, the CTA (call to action), or the background music and observe how the audience takes to the changes.
Taking risks allows you to learn more and learn faster as well as improve your advertising strategy. However, don’t change more than two variables at a time. If you change several elements simultaneously, you won’t be able to identify which variable leads to the difference.
Video Creatives
To target a broader audience, consider uploading videos for all types of devices, such as mobiles, tabs, laptops, and desktops. Always try to upload your videos in several different aspect ratios and deliver different messages through each one. At the very least, you should create vertical and square videos as they also offer you a larger area to convey your point and meet the users’ expectations to watch the video in a vertical mode.
About the Author
The author of this post is a digital marketing expert who specializes in YouTube marketing and helps businesses retain their clients using YouTube retargeting ads. She regularly contributes to Search Berg’s website to help YouTubers and other businesses learn how they can leverage YouTube for marketing.
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