8 Strategies to Use When Marketing to Gen Z
Generation Z, or Gen Z, mainly comprises people born between 1997 and 2012, and this particular generation is quite value-conscious, so selling to them necessitates more than just advertising a product or service.
For example, Gen Z is attracted to the brands that “keep it real” by having transparent practices and the ability to support worthy causes. Another notable thing about this generation is that they are bold, creative, and active on social media accounts like TikTok, Instagram, Facebook, Snapchat, etc. Therefore, marketing to Gen Z needs to be different from marketing to the millennials.
What are the best strategies for marketing to Gen Z? Read on to find out.
Who Is Gen Z?
Besides being tech-savvy, socially-minded, and young, Gen Z is the most ethnically and racially diverse generation ever. This study shows that Gen Z flaunts a spending power of more than $140 billion. After growing up in an era of the Internet, smartphones, and social media, this group of shoppers prefer buying from a brand with clear values, inclusivity, and a strong online community.
Use Striking, Visual Content
A considerable percentage of Gen Z spend most of their time on social media, mainly Instagram, TikTok, and YouTube. Due to their hunger for short and precise video content (basically, instant gratification), it would be wise for brands to incorporate visual platforms into their marketing strategies. So, consider marketing your brand through Instagram reels and TikTok videos. A short-form video containing popular music, visual effects, and overlays works superbly.
Incorporate Interactive Content
The best way to capture the attention of Gen Z entails the use of interactivity and creativity. Merely put, young consumers want to do something like swipe, tap, or click after coming across your posts. Any action you can incorporate into your marketing strategy to inspire conversation or interaction on social media platforms is a plus.
Use Tags for Engagement
Tagging is beneficial when marketing your products and services to Gen Z. For example, you can encourage your followers to share content along with the branded hashtag. Also, you can allow the consumers to tag your company’s physical location or ask them to tag their family and friends to get potential customers.
Text Marketing
Since Gen Z spends most of their time on their phones and mobile devices, why not leverage this by using text marketing?
Text marketing, or SMS marketing, entails sending messages about promotions, offers, and updates to customers via text messages. This is an effective form of marketing because it provides a direct line of contact to your Gen Z customers.
If you’re interested in using text marketing, be sure to follow its best practices to reap the most benefits from it. Also, do your research to compare various SMS API Pricing options.
Be Accountable and Transparent
Ensure you are accountable and transparent for any slip-ups when marketing to Gen Z because they have no doubts about performing their research. They will conduct comprehensive research about a brand’s website, read reviews and comments, and scroll through your social media accounts to ensure that your brand is worth buying from. Company culture is key to this group, and your company must hold similar values internally and externally.
Be Entertaining
Gen Z has a habit of quickly skipping “boring” content. Your brand has about eight seconds to essentially tell the group why they should stay on your page before moving on to the next. Therefore, entertainment is the best way to grab their attention. A fun way of marketing your products or services to this group is to create educational, entertaining, or valuable content. Think about how you can grab their attention and stick out against the competition.
Respond to Followers Instantly
Giving this group an immediate response comes in handy in boosting brand loyalty. Remember that more than half of customers say that the best brand is the one that offers reliable customer service and timely response. Besides nurturing customer loyalty, the brand’s responsiveness boosts your financial objectives. Thanks to technology, a few tools can help you avoid missing a meaningful customer interaction or mention on the internet.
Create a Community
Creating a digital community is a vital Gen Z marketing strategy you can use because this group is always searching for ways to connect and engage with like-minded individuals. Companies can help build an authentic conversation and connection without utilizing mega-influencers. How can this happen? Recruit interested individuals who have exciting platforms and high-follower counts to become brand influencers for your business.
How Should You Market to Gen Z?
Marketing to Gen Z generally needs a bit of finessing as they need more visual content, more authenticity, and more conversation. It is also recommended to identify the preferences desired by this generation and use those preferences to determine how your business can successfully market to them.
