TV ad impressions drop nearly 27% for gaming brands

ByJerome Smith
tv-ad-impressions-drop-nearly-27%-for-gaming-brands

http://feedproxy.google.com/~r/venturebeat/SZYF/~3/2-UK-l9RJlM/

Gaming brands overall reduced their TV marketing from mid-April to mid-May with a 26.67% decrease in total ad impressions vs. the previous 30-day period. Nintendo continues to lead, but PlayStation is gaining steam; together, the two brands account for over 75% of the industry’s TV ad impressions.  » ….