Know-How User Experience Impact the SEO

ByJDM Web Technologies

Thanks to recent changes in its algorithm, Google now places the quality of the pages submitted and the user experience at the heart of its search engine results.

Gone are the days when a website could rank perfectly on Google’s results pages despite a clumsy design and a close to nothing user experience, just relying on the repetition of target keywords. Google is now seeking to offer more and more personalized results, but also the most qualitative possible and quality depends on several objective criteria.

What Do We Mean By User Experience?

The user experience covers all of the user’s feelings throughout browsing your website. Because the attention span of an Internet user is increasingly reduced, the browsing experience has become a significant stake in the construction of the customer journey on a site. JDM Web Technologies offering a browsing experience that will satisfy them will keep them on your site and lead them to conversion by capturing their attention.

Thus, UX constitutes all the measures implemented to ensure visitors’ satisfaction with a site increases. This goes through:

  • Site accessibility
  • Its ease of use
  • Or it’s potential for interaction

The user experience is, therefore, what will allow the site to offer a positive impression to the Internet user and lead to:

  • Make the site easily findable and accessible.
  • Adapt the experience to the target.
  • Transform visitors into regular users of the site and its services.

What Are The Impacts In Terms Of CRO And SEO?

The impact of user experience on the conversion rate is evident because conversion is one of the purposes of a successful user experience. By offering a smooth customer journey on the site, well-thought-out navigation, relevant CTAs, you are putting all your chances aside to optimize your website and conversion rate. You can get the Best UX

How To Reconcile SEO And UX?

There are several possible axes of UX work from an SEO perspective.

1- Mobile Ergonomics

The search engine’s algorithm constantly indexes your content on a single index, which can nevertheless prioritize your site’s mobile content to meet current uses better.

This means that it is essential to offer a site with at least a responsive design or an adapted and quality mobile version. The mobile and desktop versions must present complete structured data and be correctly integrated to better take into account your content.

Offering the optimal display and navigation on mobile is not just “a plus” for the user. It is essential, as mobile use is becoming predominant. This is all the more so since Google can prioritize this content in its index, ranking sites on its results pages.

2- Charging Time

Not worrying about the too-long loading times of your site, it is taking the risk of an inevitable loss of audience. The Internet user has a minimal attention span. To capture it, your site’s content display must be optimal. Optimizing loading times means making sure to catch the Internet user’s attention as well as possible by preventing them from simply looking elsewhere, faced with a site that does not meet their expectations effectively.