5 reasons why, despite having an online shopping app, it still doesn’t sell well

online business All of them must have a platform(แอปขายของออนไลน์) to support their operations. Especially online stores that need a market-like platform to support trading. nowadays there are many platforms, whether the website Online sales apps or various online store management systems . 

I believe that many sellers have experience trading on the platform already. Sometimes there may be problems with customers not entering the store even though the app has a large audience base. So MyShop will tell you 5 reasons why. Even though there is an app to sell online, it still doesn’t sell well, along with recommending solutions to those problems.

Reason 1: Shops don’t exist online.

Even if you open a store on an online selling app that every customer knows. But the online world is vast. And there are many competitors that are ready to take customers away from your shop. Therefore, to open an online store only may increase sales not much.

Merchants who have to promote their own stores. May be done through social media such as advertising on social media (Facebook Ads, TikTok For Business, Line Ads, etc.) can help your shop to be in the feed of many people. Or if you have a website that sells SEO, SEM is another option to find organic traffic to your website. which When people start to be interested in the product The sales of the store will continue to follow, of course.

Reason 2: The app or website is difficult to use.

If you decide to open an online store on a website or app that has an Online store (ระบบจัดการร้านค้าออนไลน์) management system that is cumbersome. User-Friendly, resulting in the user experience of the customers who come in is negative, for example, it is difficult to view product details. Product images cannot be enlarged. Must pay separately in the app, etc. These things will change the customer who wants to buy things, press to close the store easily.

Online shopping(แอปขายของออนไลน์) through certain channels, such as the websites of merchants or the Market Places, may require a number of information to be filled in before registration, membership, or identity verification. and in the payment process You have to fill in a lot of information to protect your personal information. before pressing the order and confirming the ordered item It takes quite a lot of time. May be inconvenient for many customers

The solution to this problem is to use an easy-to-use online selling app for sellers and buyers. Can connect to chat apps or payment services Make sellers close sales in one app. For example, MyShop has features to help merchants manage their stores.

Reason 3. The price is too different.

When there are various online stores Having the same product is not something that surprises customers. But one thing that will confuse customers is the price. In such cases, two online stores sell the same product, the same model, but the price is not even close. Customers who saw a store selling it for a cheap price were afraid to buy it. for fear of being easily deceived. On the other hand, when a customer finds a store that sells them at a higher price. decided not to buy because the price is higher than other stores. It’s the conflicting behavior of the customer. which leads to insecurity in purchasing the product

to avoid this problem The seller should study the middle price in the market first. to decide to set the price of the product in their online store(แอปขายของออนไลน์) which may be priced to suit the market and their brands 

Reason 4 Comments that affect your image

There are a number of things that customers tend to notice before they go shopping in an online store. One of them is Reviews or comments from real users. Which can tell a lot of things, whether it’s the quality of the product. Merchant’s personality, service, and user satisfaction If there are comments or reviews such as “very slow delivery”, “product is not as pictured” or “bad service by seller”, it will make your image look worse. Customers who have disappeared and future customers do not dare to take risks

The seller must be careful not to make mistakes. to cause these negative comments If really impossible An apology may be said in response to the comments for customers to understand. and responsible for such problems to show sincerity in service and turn the crisis into an opportunity

Reason 5 Shop credibility

credibility It’s important to do business online, so logos, images, fonts, colors, tones, and so on. All about your brand (collectively, Brand Identity) affects credibility. If a business owner neglects, doesn’t care, even if it’s just a small matter. That seems less important But if it’s small There are more of them. From a small thing, it can become a big thing, such as a brand lacking identity. lack of credibility until finally making customers totally distrust your shop

Merchants must manage their store’s brand identity well. including creating various content for customers to see build good relationships And help customers solve problems, including opening a shop(แอปขายของออนไลน์) in a reliable online selling app. It will help your shop to be reliable. Definitely get great sales.

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