Top Social Media Marketing Platforms For Dentists
If you are a dentist looking to learn about the best social media networks to promote your practice, this is where your search ends.
If you want to know why social media is crucial to your dental practice’s success, its benefits, and the best social networks to use to promote your dental business, keep reading further.
Having a presence on social media is not enough to bring in more patients to your dental practice and boost your revenue. Even if you are on top of things, you can still gain more opportunities to bring in more dental patients by using the most useful and best social networks.
Why Does Social Media Matter For Your Dental Practice?
Social media is the quickest way to get the word out and about. Different social channels help connect dental practices with their prospective patients at the right time besides keeping them connected with their current patients.
A study indicates that 57% of consumers follow brands and service providers on social media. Moreover, 89% of them go on to buy from the brands they follow.
What Are The Benefits Of Social Media?
Dental social media marketing can benefit your practice in multiple ways. These are a few significant benefits to keep in mind.
- Social media marketing helps build brand awareness. Those searching for dental services like yours in your area can quickly find you through your social media posts and ads.
- Social media marketing generates patient referrals. With an impressive social media presence, your current patients may get inspired to refer your dental practice to their family and friends.
- Social media marketing helps generate website traffic. This is one of the best ways to increase the number of website visitors so prospects can learn more about your dental practice and services.
- Social media marketing allows you to interact with users and learn about the dental treatments and procedures they are most interested in.
The Best Social Media Platforms To Promote Your Dental Practice.
Facebook, Instagram, Twitter, LinkedIn, YouTube, and TikTok are some of the most common social media channels used by dentists worldwide. Each of these platforms has a distinct tone, allowing you to reach larger audiences in a short time.
More than 200 million Americans use Facebook, allowing you to promote your dental practice to so many social media users. You can share information about your dental practice, products, services, and offers.
Facebook can help you to rapidly boost your patient numbers, bringing you both revenue and attention. To stand out from your competitors, ensure your content is unique, engaging, and fun for your audience.
One of the most visually appealing social media platforms, Instagram is popular amongst dentists around the world. Your marketing strategy must include Instagram because if it doesn’t, you may lose a lot of opportunities to attract more patients to your dental practice.
This is a much different platform from Facebook. You can get the most out of Twitter by sharing images and videos of your dental procedures, products, staff, and more. You can extensively create marketing campaigns since Twitter is a platform built for frequent updates.
LinkedIn is a platform that allows you to grow your professional network, expand your contact base and build credibility. It is also an important platform to hire the right candidates for your dental practice who can support its growth.
YouTube
More than just a social media platform, YouTube is the second largest search engine after Google, which means there are significant SEO benefits to creating and sharing video content here.
Video marketing is the most powerful and engaging format for promoting your dental practice and getting higher returns on your investments.
TikTok
TikTok, used by more than 700,000 daily active users, is a social media platform that is very popular amongst younger audiences worldwide. Short format TikTok videos often go viral, making TikTok one of the best dental marketing platforms to use.
Moving Forward
While all these social media networks are free to use, you can run paid advertising campaigns on them to get more exposure for your dental practice and attract new patients to your clinic.
Social media management tools like Practina can ease your effort in marketing and managing your social media so that you can continue paying attention to your patients while growing your social accounts.
Download the best marketing app, Practina, today for free to get started.
