Bringing back the human touch in online shopping

Providers of h-commerce help e-commerce companies enhance their brand engagement by connecting customers with product experts. This is done through one-to-one SMS conversations. The strategy focuses on bringing the human touch back to e-commerce platforms. Think of the strategy as placing a product expert at every aisle of your local supermarket. They are used as guides to help customers make informed buying decisions for long-term value.

H-commerce is a highly-personalized service that involves creating one-to-one contact between online shoppers and product specialists. The good thing about h-commerce is the fact that it is scalable and efficient for the benefit of the customer. When it comes to the e-commerce company, the strategy can lead to astronomical sales and extreme profits for retailers.

More humans, fewer robots for an increased customer experience

This is a digital platform that makes it possible for both the remote online shopper to connect directly with an in-store product specialist. As a B2B strategy, it involves the use of sophisticated technology to help create personalized and one-on-one shopping experiences which is delivered through SMS.

The h-commerce strategy involves a leading B2B technology that revolutionizes the way brands enhance the shopping experiences of their customers.

While customer service platforms and messaging robots serve very meaningful purposes, there are important times when shoppers need in-depth product information in such a way that technology would not be able to provide any help.

Artificial intelligence in modern e-commerce platforms

Human e-commerce is not against AI-powered systems and other automated devices. While AI and automated technology have paved the way for e-commerce excellence, there seems to be a missing human touch. The process is drastically in need of human touch. After dealing with robots and other artificial systems, in the end, human shoppers want to speak directly to human product experts. They want a human contact that can recommend certain products based on the pain points. The absence of a human system usually results in product carts being abandoned midway through shopping by online customers.

The use of human product experts by e-commerce stores

With human product experts for every e-commerce platform, consumers will be guided properly on the right product to purchase. Cosmetic and beauty e-commerce platforms, for instance, will need a human interface for their e-commerce platforms. Human product experts are like supermarket attendants standing strategically at various shopping aisles directing customers on what products suit their needs. This means that customers will no longer buy products based on digital analytics but based on their problems. This usually leads to a happy customer. And a happy customer usually comes back for more business if they like your products.

Implementing h-commerce systems for increased brand engagement

H-commerce systems can be implemented with the right provider to help enhance brand engagement for e-commerce platforms. There are many B2B support platforms Gethumankind.com that help companies implement human touch point systems in their sales process. This is a strategy that is digitally driven. However, customers get to speak with actual human product experts at the right time to help them make well-informed decisions. This leads to a streamlined product purchasing process. It thus creates a happy customer with a long-term relationship to the e-commerce platform. The multiplier effect of this system is that it affects lots of customers who will all be loyal to the e-commerce platform.