IMPACT OF CUSTOM PACKAGING DESIGN ON CONSUMER BUYING BEHAVIOR
A first impression is almost impossible to erase. Strong custom packaging gives manufacturers the ability to ensure that the first impression of their product is good.
Almost everyone goes out of their way to make the best possible impression if that can lead to a date, a new friend, or the chance to show respect to someone who deserves it. Manufacturers are no different, but their motivation to impact when designing retail packaging depends on profit. Therefore, the more impressed you are with their product, the more likely you will buy it.
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Consideration of the impact
70% of buyers make a purchase choice when inspecting a box on the shelf. Scientific research shows that the best packaging represents a brand’s values and that the product improves the experience.
An in-depth examination of descriptive data, correlations, and projections reveals the impact of packaging design on retail, all of which point to the same difficulties with packaging.
Studies conclude that packaging design is one of the most reliable tools in marketing. Vibrant design and colors that create a comfortable feel add to the buyer’s influence on custom retail packaging. In addition, packaging that is easy to open, use and dispose of has a positive effect.
Understand the story behind the brand
Marketers can benefit from some fundamental suggestions provided by Forbes. First, notice the unique shapes that draw your attention to a package. Designers use them to point out a vital element of a brand and to cement a buying decision. Second, be aware of the simplicity of the products you buy.
Make food and beverage packaging unforgettable
Food, drinks, beer, wine, and spirits attract many people for the pleasure they offer. By leveraging the consumers’ visualization ability, custom retail packaging and marketing can be simplified. Successful retail packaging design gives each product an identity that reminds consumers of events and stories, of the unique and satisfying experience it offers them.
The representation of the characteristics of the target buyer’s personality, such as The gregarious beer drinker, for example, can help create a familiar association with your product.
One winemaker found that 66 percent of young buyers choose a bottle based on its label. While middle-aged consumers often use a label to get information about the taste of wine and the region in which a particular grape variety is sold.
One key to developing lasting appeal that makes customers attractive to a brand is finding and delivering their preferences. Custom product labels highlight the brand to create instant recognition while building their reputation and creating loyalty.
Highlight your product on the shelf. Talk to a branding expert about how to effectively design your product packaging and connect with your consumers. Looking for the perfect eco friendly bath bomb packaging at SM Custom Packaging.
