Guy Galboiz Explains Online Marketing Mistakes That Will Cost Your Business
Online marketing has become a norm for businesses that want to reach a wider audience and grow. Online marketing strategies include content marketing, SEO, social media marketing, email marketing and Pay-per-Click. These strategies will help improve your business visibility online, and that can drive more target customers to your site. However, you have to do online marketing in the right way to realize best results in the end. Guy Galboiz explains some online marketing mistakes you should avoid.
Focusing too much on Facebook Ads
Most digital marketers are going for popular Facebook ads as they are easy to set up and scale. Yes, you will reach a wider audience, but you can still use other social media platforms with higher levels of engagement. You should utilize YouTube, Instagram, LinkedIn and TikTok to push your marketing campaign. For instance, posting exciting videos on YouTube and TikTok is likely to affect customers’ actions compared to Facebook posts or ads.
Not Knowing the target audience
You may have a high quality product, but have an ineffective online marketing campaign if you are promoting it to the wrong audience. As such, you should know your target audience by identifying their pain points, interests, behavior patterns, purchasing power, location, profession, among other things. This information will help you adjust your strategy and come up with a more targeted marketing strategy.
Focusing on big influencers with huge following
Yes, many businesses are going for big influencers with a large community of followers. It is good, but you should not solely focus on the size of their following but the level of engagement with the followers. You can know the level of engagement per post by checking the likes and comments. It is also essential to check the comments to see what kind of reactions they are getting from the followers. It’s better to work with small influencers who have high levels of engagement instead of big influencers with very low levels of engagement.
Spending recklessly on paid ads
Paid ads can be very effective in terms of growing traffic, conversions and reach. However, if you don’t have a solid plan, it can be extremely costly for your business. Don’t just put money of paid ads if you are not sure how they work. It is advisable to hire an expert to guide and even help you come up with a solid strategy for paid ads. You can also save it for later.
Poor data Analytics
Data analytics is the collection and analyzing of data to get insights that can help you make sound marketing decisions. There are many programs you can use to collect and analyze data of your customers to get insights you can use to improve your marketing strategy and customer experience. With poor data analytics, you may not get the correct insights, and that may ruin you marketing strategy. Remember to use data analytics to track the results of your marketing campaigns. Tracking results will help you know the most effective marketing methods. It will also help you make adjustments on the marketing strategies that are not performing as expected.
Some information about Guy Galboiz
Guy Galboiz is an online marketing expert. He owns a group of companies that focuses on IT, online marketing automation and monetization, SaaS CRM platforms, among other fields. Some of his companies include B-Capital, Protonix, among others. In addition, Guy is a FinTech trading and technology entrepreneur. Besides being a successful investor and entrepreneur, Guy is working extra hard to enlighten the public on technological advancements and internet marketing.
Final Words
When you get it right, online marketing can help you reach a wider audience, attract potential customers and eventually convert them into real customers. However, it isn’t that easy, and you are likely to make some mistakes. Buy knowing the mistakes, you can easily avoid them, and have a successful online marketing campaign.
