Stop Bouncing: 5 Ways To Keep Your Visitors From Leaving Your Site
Do you have a website? Great, so your major goal is to get more traffic and visitors. But if visitors leave without taking any action, it will increase your bounce rate.
So, what is the bounce rate? It is one of the conversion killers. If the majority of users abandon your site on the first page, you don’t have a chance to convert them into customers. And high bounce rate means your website is not performing well, and it is a signal that it affects your website SEO and conversion.
So how can you reduce it? Dallas SEO company helps you to take actionable strategies to reduce your bounce rate. So let’s get straight to the pain points.
Real-time example:
You click on a link to get the answer to your query, but you are greeted by a prominent, unhelpful, and unattractive page that makes you instantly click the back button on your browser. Also, you need to wait five seconds for the page to load. Irksome!
Internet users are having the same experience with your website. If they are facing it, the consequences could be dire. A high bounce rate acts as a red flag, and it takes your ranking down of your online presence. Your sales also drop and dwindle. It all seems to be a disaster for your business.
Avoid these undesirable outcomes and recognize areas in which you can improve your site and user experience.
Reasons visitors will abandon your website
Outdated website features
Web visitors will surely judge a book (site) by its cover, so your website design matters a lot. When they visit a website, they unconsciously make a judgment based on visual cues such as color scheme, photo quality, and white space. Of course, you have the best content, and your business is highly reputable, but you cannot grab customers online if your site looks unattractive or antiquated. In fact, they will stop interacting.
Recovering from a bad first impression is extremely hard. Make sure to prepare your website for google user experience update. If you are concerned about your current website not being designed with new preferences in mind, hire a designer to revamp it.
Optimize your website for speed
There are powerful devices with fast blazing internet access. So they expect your website to load quickly and work smoothly. If your website is not offering that experience, don’t be surprised if visitors leave immediately. To optimize your website speed, you need to focus on animations and media elements.
Limit your site’s animations and optimize media elements as well that include images and videos. Compress images while maintaining quality. There are many tools online, such as TinyJPG, Compressor.io that help you to reduce their size. It’s best to don’t host videos on the server. Instead, upload it to YouTube and embed them on your website.
Backbreaking navigation
At first glance, interacting with your website should be simple. If your site looks cool, but navigation is difficult for visitors, then you aren’t sufficing best for a customer to what they are looking for. Ultimately they don’t care how it looks if it doesn’t function properly.
Your website should be user-friendly. Keep in mind that you have a short span of time to capture the attention of web users. It should take more than three clicks to find what they are looking for. Not clear navigation results in an instant give up.
Google will not reward sites that force customers to go through an endless maze of pages. It won’t attract new customers, and nor will it help your SEO. Instead, provide trust to Google by hiring SEO agency Dallas and increase the web traffic with proper navigation.
Optimize your site mobile-friendly
Many websites haven’t bothered yet about optimizing their site to be mobile-friendly, and it is something you really should have done. Google has announced that websites that are not mobile-optimized would be deprioritized from their SERPs. It gives you an unpleasant experience viewing a non-mobile-optimized site on the phone. Dallas SEO company has experts that develop your mobile site friendly that ultimately helps in site SEO too.
Make sure about an appealing landing page.
Accept it or not, design matters when it comes to your website. It is imperative if you are using paid advertising. Visualize the visitor’s mindset when they click over from an attractive designed ad and land on an unappealing page.
So it’s important to ensure the page content that meets the expectation of a visitor who reads the meta title or description that shows up on the SERP page. It is true when they click over from ad text on social platforms like Facebook or Instagram.
Stop Bouncing!
You need to fix up your old site to lure your new prospects. Isn’t it? You are definitely not alone. There are businesses out there who believe their sites work fine, while in reality, they are probably alienating their customers and causing their site ranking to plummet.
Fortunately, Dallas SEO company is your solution. They make constant effort to improve your site SEO and website design that is appealing to both consumers and search engines. As a result, amp up your brand awareness.
