Get Social Media Calendar To Plan Your Social Media Postings!

ByRohan Adhikary

Techsunk

A social media calendar is like organizing your entire social media strategy in order. It is not like how you add notes on your phone calendar, but it is different. The best social media content calendar can come in handy. Initially, it might feel like a big commitment but you can rest assured that it will pay that time back in the future….Learn more

Social Media Calendar

A social media calendar is a rundown of your upcoming social media posts in advance. They can be organized in the form of a spreadsheet, Google calendar, an interactive dashboard, or even an app. Each entry in the social media calendar includes many details.

How to create a social media content calendar?Social networks and content Auditing

Having a clear picture of your current social media efforts will let you find the areas that need improvement and opportunities for new efforts. An audit is key to properly order your content strategy….Learn more

Data your social media calendar will contain

Once you have figured out what improvement you need in your social media strategy, you might want to step into the next level. As you figure what your social media calendar will look like, you might want to map out the information and functionality it will be providing you.

Below we have mentioned a few very needed and basic details that you can start with for making the best social media calendar.

  • Platform
  • Date
  • Time zone
  • Copy
  • Photo, video, illustration, infographic, and more
  • Links to your assets
  • Links to your published posts

Create a content library for your assets

This section of creating a social media calendar is known either as a media resource database or digital asset bank. Regardless of what it is called, it is difficult to access your content library with a bunch of folders. However, you can use Dropbox, Google Drive, a company network, or custom database software.

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These social media content libraries have a few key features like:

  • They are spacious enough for very large files.
  • You can access these apps from your phone as well as from your computer.
  • They can be easily shared with your team members.
  • Have strong privacy features.
  • Most of them even provide links to individual files so that you can add them to your calendar.

The way you set up your content library is very important and it will be better if you have to do less searching for assets.

Build a workflow

After you have gathered all possible information, you will have to start sketching plans for your daily, weekly, and monthly social media strategy.

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Below we have mentioned few details that you might want to think about:

  • How often do you want to publish your work to each channel?
  • At what time you will post to each channel?
  • What will be your content ratio?
  • List of people who need to approve posts. For instance your business’s copy-editor, legal team, or the CEO.
  • How and when to communicate with them.
  • What is the process for getting new content? When to assign the content? And when to create it?

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Once you have completed your social media workflow, you should document it in a place where it is easy to access. The more complex your team, the more helpful it is to break down definitions and processes so that it is easy not only for you but also for your colleagues to understand….Continue reading