Adjust CTO Paul Müller: Hypercasuals have permanently changed the app marketing playbook

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Presented by Adjust

The rise of hypercasuals in the gaming app space is dramatically transforming the industry and how automation is being used, says Paul Müller, co-founder and chief technology officer of Adjust.
During his one-on-one interview with Dean Takahashi at GamesBeat 2020,  » ….