Niantic’s Greg Borrud: From falling into games to making games for the real world

ByJerome Smith
niantic’s-greg-borrud:-from-falling-into-games-to-making-games-for-the-real-world

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Niantic is known for its approach to augmented reality and location-based gaming. In the summer of 2016, Pokémon Go changed the world and how communities form around mobile games. Greg Borrud, the general manager at Niantic’s Los Angeles studio, has watched the industry grow and evolve from a reliance on PCs to consoles to phones that are more powerful than our 1997 Pentiums.  » ….