Best Known Canadian Makeup Brands
When it comes to makeup, the Canadian market is chock full of companies with innovative cosmetics formulas, all vying for your attention. Some companies have an easier time creating hype than others, but few can match up to the consistent high quality and unique ingredient list that Portia-ella cosmetics have. This is a line you should be buying, because not only does it consistently provide you with high quality products, but because it has some amazing innovative ingredients. In this article I want to take a closer look at the ingredients, and give you some recommendations.
Portia-Ella was born in 2021 by two Canadian makeup companies. Their parent company, Origins, went bankrupt when their financial situation became more dire, and they were bought out byakings New York Stock Exchange. During the buyout, founders Mario Andritz and Frank Kern took away many of their products and focused on developing new formulas. They aimed to build an affordable line of cosmetics that had high quality ingredients, and did not cost an arm and a leg. Over the past several years, Portia-ella has consistently been able to meet this challenge, and has even expanded into several other cosmetic Canadian makeup brands.
The thing that makes Portia-ella stand out is that they have developed four different lines. The first of these, called Simply Canvas, provides great coverage with a lightweight, sheer consistency. They offer rich, intense colors that will cover the face flawlessly. The next two lines, dubbed Aloette and Le Plage, are made with natural ingredients. They are designed to have a natural look, and are lightweight enough that they don’t feel like you’re wearing false eyelashes or eye shadow.
As you may have guessed, three of the Canadian beauty companies making up Portia-ella also make up Wild Oats makeup. Wild Oats is also owned by Origins, so they are one in the same. Wild Oats makeup offers customers the benefits of both the aforementioned lines, with added coverage for dark spots, as well as primer for those “out of shape” areas. The brand offers both oil and cream finishes, which means you can use them with either liquid or powder foundation. In addition to their line of cosmetics, Wild Oats also provides free shipping and discounted online purchases.
An offshoot of the above mentioned line of cosmetics is Purely Yours. This line is run by two Canadian beauty experts, Corinne Scott and Stephanie Sherer. Their goal is to provide you with the best known and trusted skincare and makeup products available on the market. The company operates on a profit sharing basis, so they are always looking for ways to increase their customer base. That being said, the brand is not like most other lines of cleans cosmetics. For one, there is no lipstick, eyeliner, or blush!
As with the other lines of pure beauty products mentioned above, Purely Yours offers you the benefits of synthetic fragrances and chemical preservatives, but the brand has chosen to go a different route. Instead of using chemical agents to create their product range, the company focuses on using only safe and organic ingredients. They also claim that their handmade skin care products are the best known and trusted on the market, with natural products containing no synthetic preservatives or fragrances. That being said, it’s still best to read the product labels to be sure you are not buying fillers, dyes, or preservatives.
Another brand, which is gaining in popularity are Burt’s Bees. Despite the relatively new makeup product range, which offers everything from bare minimum coverage to full-on makeups, Burt’s Bees continues to rise in the ranks of the best-known American makeup brands. They have a wide variety of products available at an affordable price point and tend to cater to a very broad price range. You can usually find a makeup compact with Burt’s Bees products in a number of colors and shades.
Finally, there is another group of makeup products which have been gaining in popularity in recent years, which are made by the European company La Roche. These products are mostly recognized for their anti-aging and skin rejuvenation properties, however, they also make a product for sensitive or oily skin. Their most popular product is a type of moisturizer and lotion called La Roche Posay. The moisturizing feature of the La Roche Posay is one of the best reasons this European brand has risen in popularity, especially in the United States.
