Promotional Aadvertising

Promotional advertisement refers to offering Additional incentives for making a purchase. Thus, the marketer may offer incentives like coupons, temporary price reductions or promotional gifts and giveaways to attract the target customers.  Through offering promotional merchandize, the businessperson hopes to increase not only immediate sales but also achieve customer loyalty.

Customers will often come back to the shop to purchase more because they know there is an incentive for every purchase. Therefore, the store will attain more sales, while securing a royal customer base. For promotional advertising to work effectively, the incentives should be regular. Besides, there are high chances that the sales will begin to decline after the promotion ends. Therefore, promotional advertising may not be an effective approach, especially for startups and medium businesses. Here are some of the reasons why promotional advertising is not an effective approach in business.