Billboard Advertising

The Covid-19 pandemic hit fast sending United States into a lockdown. Businesses shutdown temporarily while those that continued operations, embraced the work from home model. What followed was different sectors dealing with the effects of Covid-19. One of the economic sectors that felt the effects of Covid-19 pandemic is the advertising sector. The billboards and other OOH advertising approaches could not generate the expected number of impressions as people worked from home. Today, we are on the economic recovery phase, and people have begun travelling around thanks to the Covid-19 vaccine. 

Thus, the cost of billboards advertising is expected to increase. This is because the traffic has increased, and therefore business will pay more to reach the target audience. Unfortunately, businesses are yet to start recovering from the losses they incurred during the pandemic. That means small businesses may not be able to finance the cost of billboard advertising. Besides, billboards may not be so effective compared to in-hand advertising methods. here are some reasons not to trust billboards when it comes to reaching the target audience.