Bigcommerce – For An Outstanding Online Store
You need an online store to sell your products or to expand your customer base. Bigcommerce is a popular platform that does not just let you launch your online store but also lets you sell on multiple channels. Bigcommerce web design gives you access to various marketing features, SEO tools, inventory management, and beautiful themes that let you take your online store to an altogether new level.
If you are still contemplating using Bigcommerce then this article will take you through the steps of choosing the right Bigcommerce theme that lets you design your online store and start selling your products through it.
Choosing the right theme for your online store
Bigcommerce offers many themes which could be confusing. Here are some quick tips on how you can pick up the right Bigcommerce theme.
- Look for powerful features in the e-commerce theme. The theme should have price filtering, mega menus, and a Product Quick View feature. The features will let you pull the categories in the menu without it cluttering the main navigation bar. It should also let the visitors get access to the desired category and be able to view products and add them to the cart without having to click on the product page.
- The website theme should have a responsive design so that the customer gets a smooth experience when they are shopping on their smartphone or tablet.
- The site theme should be customizable so that the brand can be integrated seamlessly which will let your store stand out in the competition.
- The Bigcommerce theme should have a blog option that helps to increase the store visibility in the search engine and allows the marketing of the products.
- The design aspect of the theme should be appealing that suits your industry. The theme should be multipurpose that works on all niches.
Design tips that let you get more from your online site
You have customized your Bigcommerce theme and added products to your store. However, some important techniques will help in increasing your website conversion rate. Read about it below.
Use images of high quality
The product images are a crucial element of your Bigcommerce store. Make sure that you do not upload blurry images. Use well-lit mages so that it does complete justice to your products. The images should be optimized before you upload them which will also work to not slow down your online store.
Use contrasting colored buttons
Your buttons should stand out from the other parts of the website. This is especially crucial when you use the Call To Action or the Buy Button. The contrasting colors let your visitors notice the buttons which in turn increases the probability of them clicking on them and thus making a purchase.
Use responsive themes
People use their mobile devices to search and buy online products. Search engines too prefer mobile-friendly online stores. This clearly shows why it is vital that your online store looks good, whatever device it is used on. A responsive Bigcommerce theme will eliminate the possibility of your visitor abandoning your online site. Bigcommerce theme lets you check how the store looks on various gadgets. You are free to test the theme and see its working across the various screen sizes.
Do not clutter the website
Cluttering your webpage with too many products and navigation links is a big mistake. Bigcommerce lets you fine-tune the products that are displayed as well as display a certain number of reviews. If you display several reviews or clutter your page with many products then the viewer will abandon the site. The main navigation should display the important pages and the top categories which allow easy movement through the site.
Use the Quick View Feature
Some Bigcommerce themes come with a Quick View feature built into them. This lets the customer click on a product that they choose and then get to see all the details of the product instantly. They are free to add the item to the cart directly and proceed to continue with their shopping or checkout. The feature does not want the customer to click through various product pages which in turn simplifies their shopping experience and increases their chances of making a purchase. Add a one-page checkout that simplifies the shopping feature and boosts your online conversion rate.
Getting started with the Bigcommerce theme
Now that you understand what to look for in a theme and how to make it better for the search engine let us help you design the online store.
- Once you have purchased the Bigcommerce theme, the Bigcommerce designer will then download the zip file to the computer. This is the process of installing the third-party Bigcommerce theme. When the online store theme is active, you need to set up the pages before you customize the website.
- To customize the online store design, the Bigcommerce design services will personalise the theme. They will upload the logo, edit the homepage and add the links to the social media sites. You are also given the option to control the total number of images that you wish to display on the homepage and the number of reviews for each product. Navigate to the social media link when you are done with customization which will let you reach to your customers to keep them updated on the latest products that you have added on your store or make them aware of any promotions.
- Bigcommerce custom design theme lets you add products to the store and configure the product options. You are free to upload videos and images to showcase the product.
Conclusion
Bigcommerce is an amazing platform that lets your store get started on the correct foot which in turn increases your chances of succeeding. Equipped with many features, the Bigcommerce platform lets you set up the store and start selling immediately.
