North America Hand Sanitizer Market: Size, Demand, and Key Players Overview
The North American hand sanitizer market size stood at USD 1.30 billion in 2022 and is projected to grow from USD 1.33 billion in 2023 to USD 1.86 billion by 2030, exhibiting a CAGR of 4.9% during the forecast period.
Hand sanitizer has emerged as a highly popular and widely adopted trend, driven by the growing emphasis on health and hygiene in the face of increasing infectious disease outbreaks. Its rising popularity can be attributed to its time efficiency, powerful antibacterial properties, convenient portability for travel purposes, and gentle impact on the skin. Fortune Business Insights presents this information in their report titled “North America Hand Sanitizer Market, 2023–2030.”
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List of Key Players Profiled in the North America Hand Sanitizer MarketReport:
- The Clorox Company (U.S.)
- The 3M Company (U.S.)
- Byotrol (U.K.)
- Henkel AG & Co. KGaA (Germany)
- Vi-jon Inc.(U.S.)
- GOJO Industries, Inc. (U.S.)
- Kutol Products Company, Inc. (U.S.)
- The Procter & Gamble Company (U.S.)
- Artnaturals (U.S.)
- Unilever PLC (U.K.)
Segments:
Wide Dispersion and Efficient Application Sets Gel Segment Apart
Based on product form, the market is divided into gel, spray, foam, and others. With its superior ability to disperse evenly across the entire palm using smaller quantities, the gel segment emerges as the frontrunner, surpassing other segments.
Rising Demand for Alcohol-based Sanitizers Due to Unmatched Effectiveness
By type, the market is segmented into alcohol-based sanitizer and alcohol-free sanitizer.
Alcohol-based sanitizers are expected to experience increased demand as they possess unparalleled efficacy in eliminating germs, bacteria, and viruses.
Vital Role of Hand-Sanitizers in Controlling Disease Dominates Hospital Segment
By end-user, the market is divided into schools, restaurants, hospitals, households, office buildings, and others. The hospital segment is poised to be the prevailing segment, primarily driven by the constant interaction of healthcare professionals, including doctors, nurses, technicians, and others, with patients who are more susceptible to contagious diseases.
From the regional ground, the market is segmented into the U.S., Canada, and Mexico.
Report Coverage:
The report offers:
- Major growth drivers, restraining factors, opportunities, and potential challenges for the market.
- Comprehensive insights into regional developments.
- List of major industry players.
- Key strategies adopted by the market players.
- The latest industry developments include product launches, partnerships, mergers, and acquisitions.
Competitive Landscape:
Large Players Shifting Toward Organic/Natural Sanitizers to Accelerate Product Growth
There is an increasing number of manufacturers transitioning toward producing and manufacturing natural/organic-based hand sanitizers. These products are known for their skin-friendly properties and contain fewer harmful chemicals. This shift toward natural and organic formulations is anticipated to significantly contribute to the North American hand sanitizer market share.
Drivers and Restraints:
Smart Dispensers and Portable Sprays Redefine Hand Sanitization
Manufacturers are leading the way in product innovation by introducing cutting-edge solutions such as smart hand sanitizer dispensers. These advanced dispensers offer enhanced safety, simplicity, and reduced risk of disease transmission. For instance, Canadian brand Origen has developed a pocket spray hand sanitizer containing 70% isopropyl alcohol, striking the perfect balance between effectiveness and portability, making it convenient for users to carry it with ease.
However, an abundance of alternative products such as liquid hand wash, bar soap, cleansing cream, and various other options pose a restraint on the North American hand sanitizer market growth.
COVID-19 Impact
Hygiene Protocols Drive Market Development Amidst Pandemic
The outbreak of coronavirus led to widespread adoption of preventive measures aimed at containing the transmission of the infection. Among these measures, the use of hand-sanitizer gained significant traction. Citing data issued in September 2023 from the Center for Disease Control and Prevention, it has been highlighted that alcohol-based hand sanitizers play a crucial role in safeguarding individuals and the community at large from the coronavirus.
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Key Industry Developments:
- April 2023: SK Capital Partners, LP. acquired Apotex Pharmaceutical Holdings Inc. to expand its presence in the Canadian hand sanitizer manufacturing industry.
