Japan Lingerie Market Growth Drivers, Trends, Share, Analysis, Key Players, and Forecast 2023-2028

ByRavinder Ahlawat
Japan Lingerie Market overview

According to the latest report by IMARC Group, titled “Japan Lingerie Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,” provides an extensive analysis of the industry, including Japan lingerie market share, size, trends, and growth opportunities. The report also covers competitor and regional analysis and the latest advancements in the market. The Japan lingerie market is projected to exhibit a growth rate (CAGR) of 8.1% during 2023-2028.

Japan Lingerie Market Overview:

Lingerie is intimate apparel designed for women, encompassing a wide range of undergarments, sleepwear, and seductive pieces. It serves functional and aesthetic purposes, offering support, comfort, and confidence. It comes in various styles, from bras and panties to corsets, chemises, and teddies, each tailored to suit different occasions and personal preferences. Its materials can vary from lace and silk to cotton and satin, creating diverse textures and looks. It plays a significant role in self-expression, enhancing sensuality, and celebrating femininity. It’s a vital component of the fashion industry, with designers continuously innovating to create pieces that blend style, comfort, and allure.

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Japan Lingerie Market Growth:

The market in Japan is majorly driven by the changing cultural norms and attitudes in women towards body positivity and self-expression. In line with this, e-commerce and online shopping have revolutionized the lingerie market, offering convenience, privacy, and a wider range of options. Customers can explore diverse brands, styles, and sizes with ease. Furthermore, the global fashion industry’s growth and the emphasis on personal style have driven lingerie to become a fashion statement in addition to functional undergarments. Lingerie designers constantly innovate with new materials, styles, and inclusive sizing to meet evolving fashion trends. Moreover, the brands focusing on sustainability, ethical production, and eco-friendly materials are resonating with environmentally-conscious consumers, contributing to market expansion.

Key Market Segmentation:

Product Type Insights:

  • Brassiere
  • Knickers or Panties
  • Shapewear
  • Others

Material Insights:

  • Cotton
  • Silk
  • Satin
  • Nylon
  • Others

Price Range Insights:

  • Economy
  • Premium

Distribution Channel Insights:

  • Mass Merchandizers
  • Specialized Stores
  • Online Stores
  • Others

Breakup by Region:

  • Kanto Region
  • Kinki Region
  • Central/ Chubu Region
  • Kyushu-Okinawa Region
  • Tohoku Region
  • Chugoku Region
  • Hokkaido Region
  • Shikoku Region

Competitive Landscape:

The report also examines the competitive landscape within the market and offers comprehensive profiles of major key players. 

Key Highlights of the Report:

  • Market Performance
  • Market Outlook 
  • Porter’s Five Forces Analysis
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain
  • Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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