Ways to Find the very best WordPress Theme for your Business
You have most likely already heard how WordPress is really a pretty well-known platform for bloggers, and odds are, a majority of your blogs you study just about every day have been produced with WordPress. Although it is actually the most effective blogging software readily available, due to some great theme developers, WordPress has now also grow to be arguably the most beneficial platform for business websites. Get additional info about shopper theme
WordPress is extremely uncomplicated to understand the way to use, really easy to customize and scale for your business, is incredibly inexpensive, and lets you chose your own hosting company (opposed to finding ripped off for hosting by hosted website solutions). WordPress.org software is free, and also you can then then very easily add themes (otherwise referred to as templates) that integrate completely with WordPress, letting you get practically any type of website up and operating within minutes. WordPress themes can let you have improved websites than people and companies that pay thousands of dollars to developers to develop their websites. Most effective of all, outstanding premium WordPress themes usually expense beneath $100. I’ve personally spent nicely more than $100 a month for hosted website software that was honestly not as great as WordPress. Using WordPress can conveniently save you or your company a ton of money that will be greater used to marketplace your business.
7 Steps to Getting the right WordPress Theme for the Business
1. Choose around the sort of business website you’re seeking for. This might sound apparent, but you will find WordPress themes available to get a wide selection of businesses, from corporate websites, to directory sites, news & magazine sites, eCommerce businesses, daily deal sites, photography websites and much more. There are some WordPress themes offered that are so excellent that they might even encourage you to start a kind of business you hadn’t even considered!
2. Determine on must-have features for the website. Most themes have standard features such as multiple color schemes, giving you the ability to simply customize things like fonts and colors, and some pre-designed page templates, but are features such as Advanced Search, integration with Google Maps, Image Sliders, or the ability to sell digital products important for your business? In other words, focus on key features that might be specific for your business, or maybe features that would be a excellent improvement over your current website.
3. Choose on what form of style most effective suites your brand. Do you want to portray your company as professional, fun, modern or high-tech? What about minimalist, artsy, bold or retro? Do you want your website to be clean and organized or have more of a grungy look?
4. Choose on a your preferred website layout. This one is really a bit tricky, since many on the most effective WordPress themes might have one layout by default, but give you the option to conveniently chose from various layout options. If you don’t love the default layout of a specific theme, but it has all the features you might be seeking for, you might want to check whether the theme includes multiple layout options. Also, it is actually often worth deciding whether you want a blog-type layout (generally with a widget-based sidebar on the right and comment fields below your posts) or far more of a professional layout. Having a standard blog-style layout might work nicely for news sites (and it encourages discussion from your site visitors), but it might not be appropriate for corporate websites.
5. View theme demos. Browse theme demos as if you had been a customer or a potential client. Will be the website uncomplicated to understand and navigate, properly organized and give you the search options you would want? Is it simple to browse photos on the gallery page? Does it give a professional image of your business?
6. Make sure the theme designer provides at least some form of technical support. Some theme companies provide phone service, whilst others use email or a ticketing system for support, and others use support forums to communicate with customers. Any of these options are generally fine, but make sure they offer some level of support and customer service. WordPress is uncomplicated to utilize and most themes (especially premium themes) work really effectively, but you are able to still have issues or encounter bugs once in a when. You want to purchase a theme from a company or individual who will be around to help you if you run into an issue 10 months after you purchase the theme. Technical Support is one of many features you’ll get when purchasing a premium free, as opposed to using a free WordPress theme.
7. To save a lot of time, rather than digging through the websites of numerous theme companies, check out a few online marketplaces that aggregate the best WordPress business themes from multiple theme designers into one place.
Summary
When it comes to online marketing, It seems like the focus of every small business these days is on places like Facebook and Twitter. While social media is important, and a fantastic way to communicate with your customers and potential clients, your website is the real face of your business.
I constantly see small businesses spending a lot of money on things like pay-per-click ads, Facebook ads, SEO and additional; all of which direct traffic to their websites. When you click through the company’s website, you’re often greeted with a stale, confusing and out-of-date website that the company possibly paid a excellent chunk of money to have built for them in 1992.
You could create the most beneficial products, offer the ideal services, make the very best food of any restaurant in your area, or write an amazing e-book, but if your website is not quick to use, easy to understand, and simple to purchase from, you’re most likely losing a lot of business. People DO judge a book by it’s cover, and your website is that ‘cover’ – it’s often the first impression people have with your business.
I was reminded of this recently as I was searching for any carpenter/contractor to do some work on our house. I searched on Google, clicked on some AdWords ads, and was repeatedly brought to cringe-worthy websites that make me leave their sites literally within seconds. My attitude was that if these ‘businesses’ cared so little about themselves to spend attention to their websites, I didn’t want to trust them renovating part of my house. They might have been amazing carpenters for all I know, but the first impression they gave me immediately turned me off to them.
It is actually simply so quick and inexpensive to have a excellent website these days, that there’s no excuse for businesses not to, regardless of what industry they’re in. WordPress and other website software options out there make it possible for practically anyone, with any budget and any level of technical knowledge to have an amazing looking website.
