Various ways to customize your paper shopping bags

Paper bags have started replacing single-use plastic bags that are detrimental to the environment. Consumers prefer using paper shopping bags while buying groceries and other items from a store. Moreover, retailers also invest in custom shopping bags online for their marketing and branding campaigns. Solid-colored paper bags look too simple. Still, they are advantageous for your business, as they provide you with an opportunity for customizations.  

Investing in personalized paper bags reveals your eco-friendly approach to your business. But, how will you customize these paper shopping bags? A brief guide will simplify your bag customization process. 

Tips for personalizing your paper shopping bags–

Find a few important tips for bag customization.

Display your brand logo on the bag–

The most important element of your customized bag is your brand logo. Your logo is your brand’s visual representation, and so, you must strategically place the logo on your bags. Make sure that your potential customers can easily view the logo. You can choose the central part of the bag to display the logo. 

The logo should also align with other esthetic elements you have included in the bag. Besides, you need to consider the logo size while printing the visual element on the bag. A custom paper bag with a logo will increase your brand exposure.

Show your brand’s taglines and slogans–

If your brand has a unique tagline, you can display it to your potential customers. Print the tagline on the paper bags as a way to customize them. These bags can also be personalized by printing an impactful message. They will leave a lasting positive impression on your bags.

Some brands customize the bags by printing a memorable phrase related to their business. So, these custom-designed shopping bags will become your brand ambassador and spread your brand name.

Reflect brand colors on your paper bags-

 Colors are effective in evoking emotions and developing brand recognition. While buying custom shopping bags online, you should check the color. Your bag’s color needs to match the color palette of your brand. So, your customers can easily identify the visual connection between your brand and the custom-designed bag. 

Besides, a harmonious color combination will make your bag visually appealing and show your brand identity to potential customers.

Maintain brand consistency–

If you have started a branding campaign, your personalized paper shopping bags should maintain consistency. You have to incorporate design elements (like slogans and logos) into your bags and marketing materials. It is the best way to maintain a cohesive approach and make your customer loyalty stronger.

Choose a holiday or festive theme for your shopping bags–

Many businesses have chosen custom-designed shopping bags as corporate giveaways to loyal customers. Although your bag should have a logo, you can print the material based on the festive season. For instance, if it is Christmas or New Year, you may add some related patterns and festive hues to shopping bags. Seasonal motifs on shopping bags let you advertise your brand more efficiently. Your customers will also get the best experience while using these bags.

Keep the bag design simple–

If you want to invest in branded shopping bags, it is better to maintain simplicity. A paper bag with a vibrant solid color background looks uncluttered. Although the logo and a few other brand details are important, you should not add a lot of designs. It will also reduce production and printing costs. If you have an urgent order for custom bags in bulk, you need to consider a simple design.

Other things that you must take into account while buying shopping bags-

Select the bag’s handles–

Most businesses focus on print designs when they buy personalized shopping bags. However, handles also make a difference in the functional value of the bags.

Some paper bags have soft yet durable ribbons as handles. Available in various colors, ribbon handles add style to your bags. But, they are not the right choice for bags used for carrying heavy goods.

Many paper bags come with cotton handles, which are comfortable to grip. Cotton handles are stronger than ribbon handles.

The latest paper bags are available with stylish and strong twisted paper handles. These handles can endure significant strain, and designers can easily attach them to the bag.

Check the thickness of the paper before choosing the bags

The paper’s density or thickness is important for making the bag more functional. High-quality bags are made from thick paper. They do not collapse while carrying your products’ weight. Some designers add extra layers to make their bags more useful.

You can now order custom paper shopping bags for your branding campaign. Select the bag size and the number of bags you want to buy. With a logo and other elements, you can make your bags highly attractive.