Car Expedition to 25 Countries Flagged Off by ICMEI to Deliver the Message of Love, Peace, and Unity Through Art and Culture

NOIDA: In a remarkable demonstration of global camaraderie and cultural exchange, the International Chamber of Media and Entertainment Industry (ICMEI), in collaboration with AAFT, has launched a momentous car expedition that will span across 25 nations. The primary goal of this expedition is to spread the message of love, peace, and unity through the powerful mediums of art and culture. The flag-off ceremony for this inspiring journey took place at Marwah Studios, Noida Film City, amidst a gathering of enthusiastic supporters and well-wishers.

The driving force behind this remarkable journey is none other than Turban Traveller Amarjeet Singh Chawla, who has a fervent passion for driving across international borders to foster connections and bridge gaps through cultural exchange. Amarjeet Singh Chawla, an avid explorer, has previously embarked on two impactful journeys – one from New Delhi to London, UK, and the other, a spiritual sojourn covering 600 Gurudwaras across India. This latest expedition marks his third and most ambitious venture yet.

Sandeep Marwah, a prominent figure in the world of media and entertainment, emphasized the significance of this initiative in fortifying international relations. He highlighted the 196 international committees established under ICMEI, each dedicated to promoting and nurturing relationships between nations through the prism of art and culture. Marwah expressed gratitude towards the Honourable Prime Minister for his efforts in catalyzing various projects and Memorandums of Understanding (MOUs) that promote cultural exchange between India and other nations. This expedition stands as another potent stride towards bringing India closer to numerous countries across the globe.

The flag-off ceremony was a dynamic affair, orchestrated by the students of AAFT School of Advertising, PR, and Events. With national flags waving proudly, the car embarked on its historic journey, symbolizing the unity and spirit of cooperation that this expedition embodies.

The event saw a considerable turnout of ICMEI members, all eagerly witnessing this monumental milestone in the Chamber’s history. The car expedition represents a testament to ICMEI’s commitment to fostering global unity, transcending geographical borders through the medium of art and culture.