Executive Protection – Making it in a Rough Economy
Promoting your protective services in a down economy, such as this one is highly important for every agent in the business. There’s a good chance you’ll fail in the business, unless you follow these simple steps.
Promoting yourself and your protective services should be a three prong attack.
1) Use the Internet for your promotions. Make an e-newsletter and write articles about the protective services you provide,
2) Use direct mail promotions in the form of postcards. Use the postcards as an alternative to email,
3) Use print promotions to market your services offline within newsletters and industry magazines. Get Asset Protection service now.
Your Internet promotions can be done for free. All you have to do is invest some time and effort in marketing your services within an e-newsletter, writing professional articles and being active in the industry related forums. Do you Internet promotions first. When you get some money built up start your postcard and print promotion strategy.
When you have built up some funds don’t forget about getting some professional business cards made up. Pass out your business cards when you talking with a potential client and when you are networking with other executive protection agents. I would explain the networking strategy to you but it would take up more space than I intend in this article.
Remember, having money in the bank gives you more promotions options, cash is what makes your promotion plan flow. Make this your number one goal. Your success in rough economic times comes from applying the three simple disciplines mentioned in this article each day. Internet, direct mail and print promotions will allow you to make a steady living in this business. Here’s a short example of a protective service promotion message:
My name is Scott McTavish (fictional name use for this article), I have been an executive protective agent for approximately 19 years. I am presently contracted as a protective agent for the XZY Corporation (only use your client’s name with permission).
I have received more than 600 hours of comprehensive training in specialized executive protective matters and have in excess of 1000 protective assignments. The XYZ Corporation has entrusted me with the protection of its most senior executives. I would like to offer my field of expertise and experience for your corporate executives.
This is a good example promotion letter, customization it for your career experience and training. Also make sure when talking with potential clients and while networking express your passion and enthusiasm for the job. Let them know that your profession is your craft, it’s your passion, it’s what you do and who your are, and how your services will benefit them and their enterprise.
Otherwise if you don’t, you may just scrape by in the industry and work could dry up. However, if you promote yourself using the steps in this article consistently, you’ll boost your credibility as an operator and get more work in these troubled economic times. I don’t ever intend to just scrape by, I’ve made it in this industry and will continue to do so. You can too, all you have to do is invest a pile of sweat and a little money into your promotion program. Good luck and God speed.