Is ChatGPT Content a Serious Problem in Healthcare Research?
Since ChatGPT’s launch in November, 2022 the internet world hasn’t been the same. ChatGPT by OpenAI Inc. has revolutionized the application of AI, making it available for mass utilization. The natural language processing chatbot, powered by machine learning, has been trained on massive volumes of data to produce content, summarize, predict, and translate whatever has been fed into its system as a ‘prompt’ by the user. Naturally, as nifty little assistants, ChatGPT and several other AI chatbots are now being used all over the world for a number of applications. Arguably, one of the most popular applications has been content generation, and healthcare market research companies too are leveraging the likes of ChatGPT, but its use in healthcare raises several concerns. In this blog, we will discuss whether the use of ChatGPT for content generation in the healthcare sector is a problem or a good prospect.
Ways in Which ChatGPT can be Useful in Healthcare Market Research
Healthcare market researchers can make use of ChatGPT for several tasks in their research activities:
- Brainstorm potential topics or areas for research
- Fill in the creative blocks during the research process
- Identify ideas or angles missing from the current line of research
- Summarize and extract useful information from literature and data collected
- Analyze raw data
- Draft and improve the language and flow in the market research report
The rapid speed and simplification that ChatGPT lends to healthcare market research make it a useful tool for improving the efficiency and accuracy with which market research firms usually work.
Problems with ChatGPT that Demand Caution by Healthcare Market Researchers
The usefulness of ChatGPT in automotive, FMCG, and many other market research, may seem harmless and exciting, but several questions have been raised about its usage in a sensitive field like healthcare. In health related fields, the outcomes and decisions made by stakeholders have the potential to directly affect consumers’ health. Following are some of the issues raised against the use of ChatGPT:
- Lack of knowledge, expertise, authority, and credibility as present in healthcare professionals and stakeholders
- Occasional incomplete and incorrect answers
- Dependence on the quality of the prompt
- Limited knowledge up to 2021 (although the paid version fixes this deficiency)
- Potential for medico-legal issues
What’s the Verdict?
From the aforementioned discussion, you must have understood that perhaps the best use case of ChatGPT in healthcare market research is as an assistant. Needless to say, completely shunning a new technology simply on the basis of its potential drawbacks will also mean letting go of the advantages it brings.
The time-saving aspect of ChatGPT and other AI tools, for that matter, cannot be ignored. Healthcare market researchers can save a great deal of time on activities that can be sped up by the AI chatbot, provided they exercise good judgment in verifying all the content that it generates for factual, legal, and ethical concerns. This is crucial for ensuring the accuracy of the information and deductions made with the assistance of the AI chatbot. And this requires subject matter experts. If you do not want your market research project to be adversely affected by inaccurate and made up data, you should partner with a global market research company with highly skilled researchers and panels onboard and advanced technology at their disposal. With human expertise, ChatGPT can be utilized to its full potential while keeping risks and concerns of reliability at bay.
